VeryGoodCopy - Copywriting & Content Marketing

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Kevin Rodgers, Copywriter

Kevin Rodgers is a copywriter, marketer, and founder of Copy Chief, a world-class train center and community for copywriters.

Please enjoy his 374-word “micro” interview:

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Thanks, Kevin.

Let’s get started.

1) "Do you have a work routine?"

I typically start my day around 8 am.

I keep the first three hours free for writing. Most days I'm writing emails to my list of subscribers, but also sales letters for our offers, and trainings for our community of copywriters.

2) "What do you wish you'd known about your work when you first started?"

I wish I'd known that, done right, a copywriter's path will take many unexpected twists and turns. I wish I had known that there's no value in stressing endlessly over one less-than-perfect project, or a bad client situation, because it's all a necessary part of growth.

All of those experiences contribute to longevity, whereas I feared they would crash my career in the moments when they were happening.

3) “What did your biggest professional failure teach you?”

It taught me that copy is only one component of a successful product launch.

The best copy in the world cannot save a weak offer, or a bad market match — only accelerate the good ones.

4) “Has anything helped you shorten your craft's learning curve?”

I was fortunate to have great mentors, like Vin Montello and John Carlton, who I also consider close friends. Having someone you trust and look up to, who's walked down the roads you're just discovering and guide you along the way, is truly invaluable.

Vin helped me land my first clients and watched my back during the projects.

John took me under his wing, mentored me on copy, and endorsed me with big name clients. It was the mafia equivalent of becoming a "made guy." He's taught me even more about people, empathy, and life. The things that matter most in business and copywriting.

5) “Do you have a book recommendation?”

So many, but Essentialism by Greg McKeown is one that really put things in perspective.

It helped me focus on the one thing that lights me up the most, which is coaching.

6) “Any parting piece of advice?”

Be a pro.

Not just in the work you do, but in the person you are. Talent might win you the gig, but being a dependable person who delivers happy surprises to your clients and colleagues will keep you thriving forever.