You write something…

Anything, a post, an article, a tagline, anything.

And you like it. It sounds good to you.

So you let it sit. Then you come back to it: read it, edit it, read it again, edit it again. Then it sits again. Then you come back for another read, another edit. Then it sits some more. Then you’re back, reading, thinking, tinkering. 

And then something inexplicable happens: suddenly, randomly, the words start to sound distorted, off, different in a bad way. 

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You read it again. 

“No,” you think. Now you’re shaking your head, pursing your lips. You disapprove. You don’t like it anymore!

“If I don’t like it,” you think, “why would anybody else?”

“Maybe,” you think, “it was bad all along.”

STOP.

Before you think that way, consider how much time you’ve spent with the work. All the reading and rereading and editing, the agonizing. The words have carved a neural path through your brain. You’re used to them, numb to them. Acclimated.

Meanwhile, your reader isn’t. (If you’re too close, she’s as far away as possible.) Give her a chance to form her own opinion.

Something to consider next time your enthusiasm for your work wanes.

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Judge not lest ye be judged.