The late, great copywriter Eugene Schwartz encouraged his copywriting students to read the tabloids:

“Required reading for you is all the junk magazines,” he said. “Go out tomorrow and buy the National Enquirer and read every single word in it.”

He also encouraged them to watch the new hit movies:

“If a movie does $100 million — especially if a movie does $200 or $300 million — I would see it 2 or 3 times.” 

Why? Because…

“THERE is your audience! THERE are your people! THERE are your headlines!” he said. 

What’s he talking about? What do junk mags and blockbusters have to do with copywriting? 

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Clarity and simplicity.

Hit movies and pop magazines are designed to appeal to huge, diverse audiences with clear, mass-appeal language, the language of copywriting:

Simple words. 
Simple sentences. 
Clear concepts and themes. 

So the more you study these movies and mags, the more in tune you’ll be with the all-important Language Of The People.

Start here: 

Turn on Netflix, scroll to the “Top 10” category, and add the #1 movie to your queue. Watch it. Even if you hate it. Just treat it like an exercise and note the writing, the word choice. 

Note how clear and simple it is. That’s the language of copywriting. 

Use it and people will respond to your marketing.

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MARKET BETTER.
SELL MORE.

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