Best of 2022:
Hey folks,
Eddie here 👋🏼
Been a while. My last newsletter (and post, for that matter) was over a month ago—and a lot has happened since:
VeryGoodCopy welcomed thousands of new subscribers, who helped us cross the 50K milestone.
For the second year in a row, we won HackerNoon’s “Email Newsletter of the Year” award.
Nearly 600 people supported the presale of my first course, changing my business and my life.
To everyone who subscribed, voted, and supported:
Thank you all from the bottom of my heart.
I started VeryGoodCopy as a way to teach myself copywriting and creativity. I never thought it would also help other people. And I’m so happy it has—and I can’t wait to continue sharing, learning, and growing with y’all in 2023 and beyond.
Happy holidays, folks. I’ll see you in the New Year.
With love and warmth,
Eddie
P.S.
In the meantime, I’ve collected my 16 most popular “micro” articles from 2022 below.
Enjoy!
Say something first and you own it:
[457 words]
To make your copy feel more real and compelling:
[449 words]
Writing & robbing:
[441 words]
Ideas, storytelling, and growth:
[446 words]
Horrible, horrible copy:
[412 words]
How to write immersive stories:
[668 words]
Gobsmacked - 12 revelations on my way to 300 VGC articles:
[1749 words]
Writing, slow:
[277 words]
Me against the Russians:
[275 words]
This 115-word sales letter is a poetic masterpiece:
[517 words]
A picture is worth (exactly) 400 words:
[400 words]
This may explode your copy's response:
[519 words]
Good copywriting practice:
[415 words]
Copywriting fantasy:
[494 words]
The remarkable “zero-ending” storytelling technique:
[518 words]
The analog-to-digital loop:
[347 words]
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