Finding ideas (part 1)
Looking for a new, original idea?
Stop.
You’re won't find one.
It’s not there.
What has been will be again,
The Cult of Originality
Some people believe that work isn't “creative” unless it’s original.
They’re wrong.
what has been done will be done again;
there’s nothing new under the sun.
As a copywriter, you will only command attention by changing an existing idea. By updating it with a fresh angle or an innovative approach, a twist.
Anyone who asks you to do more than that is being unreasonable.
Looking inward for ideas will burn you out.
Spare your passion: look outward.
That said, if you want more ideas than you could ever use, read Part 2.