An “aha” moment is a flash of insight, a moment of clarity.

Suddenly, you understand. Whatever it is, you get it. 

I think it feels the way an old radio sounds when it clicks into focus, when the station goes from static to still, shit to sharp. 

These 2 maxims gave me that feeling when I heard them a while back. I actually said “ahaaaa” and smiled. And I felt confident and calm. 

Maybe you will, too?

One maxim: 

“If you're selling something complicated, make it simple. And if you're selling something simple, make it complicated.”

Another maxim: 

“If you're selling something common, make it exclusive. And if you're selling something exclusive, make it appear available.”

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Hey there, thanks for reading. :)

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Enjoy!

Eddie Shleyner 
VeryGoodCopy, founder

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