“You write so much,” they said.

“How do you decide what to write about next?”

My process for deciding:

I guess it’s like this. I take in a lot about copywriting, marketing, and consumer psychology. And when I come across something that helps me, inspires me, lights me up, I jot it down in a running Google doc. 

And then I let it sit. Sometimes for a while, sometimes for a bit. And when I come back to it, if it still makes me feel a certain way, I write about it. That’s it, really. Hardly scientific I’m afraid. 

No content calendar. 
No keyword research.
No link-sharing strategy. 

If I’m moved, I’m writing. (I just make sure I’m moved once a day.) 

I like it that way — mostly because it keeps me learning. (After all, I started VeryGoodCopy to learn. Because I knew if I could explain a concept or principle simply and efficiently, I was ready to use it.)

Here’s a smart quote:

“The secret to being good at anything is to approach it like a curious idiot, rather than a know-it-all genius.” 

~ Mike Monteiro

Can’t decide what you should write about next? 

Maybe you’re putting undue pressure on yourself to be an expert, a “know-it-all genius.” 

You don’t need to be an expert to write in a helpful, inspiring way. Just be curious. And write as you learn. 

Nothing wrong with that.

LEARN TO PERSUADE

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Hey there, thanks for reading. :)

If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. 

Enjoy!

Eddie Shleyner 
VeryGoodCopy, founder

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