How to paint a picture with words:

2 steps… 

Step 1: Zoom in on a brief moment.

Imagine a 60-something woman. She’s wearing blue jeans, a pink shirt, Keds.

Her hair is thick and short and silver. She’s walking hand-in-hand with a little boy who won't stop jumping.

The woman was my grandma, my babushka, in 1992.

I was the boy — and I was about to see a miracle:

It was hot. July. We were on our daily walk, a mile from the nearest glass of water. I licked my lips.

“I want water!” I said. “I NEED WATER!”

Grandma was patient. And calm. And magical.

“You want a drink?” she said.

“uh-huh.”

“Well I brought a thermos full of tea,” she picked up a stick. “Do you want tea instead?" She knew I loved tea.

“uh-huhhh.”

“Then make me a cup,” she tucked my thumb down and curled my fingers around it.

“Hold still,” she said, pouring the tea into my tiny clenched fist.

“oh-kay,” I said, motioning for her to stop just before the liquid spilled over.

“oh-kayyy, babushka!”

“OK,” she said. “Drink.”

I put my fingers to my lips and drank. My elbow rose with each gulp.

“ahhh,” I said. It was good. I felt better.

Step 2: Hold some details back.

The Reader’s imagination will fill in the gaps better than you think.

LEARN TO PERSUADE

✅ Join thousands of email subscribers
✅ Less than 0.4% of readers unsubscribe
✅ Never miss a Micro-Article or -Interview
✅ Get instant email access to VGC's founder
✅ Be first in line to get new, free Micro-Courses

Hey there, thanks for reading. :)

If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. 

Enjoy!

Eddie Shleyner 
VeryGoodCopy, founder

P.S. If you like VGC, you’ll love VGC Plus. Instantly unlock every post right here.