These books helped me.

I know they’ll help you, too.

In no particular order...

1) The Boron Letters: 
A collection of letters about copywriting and life by Gary Halbert, written to his son from prison.

2) The Adweek Copywriting Handbook: 
Famed copywriter Joe Sugarman compiled all he knew about his craft into 324 pages.

3) The Copy Book:
An anthology of essays and famous ads by 53 master copywriters. 

4) Ca$hvertising:
Drew Eric Whitman breaks down the psychology of persuasion, everything he learned after 23 years in direct response. 

5) My Life in Advertising:
How the legendary Claude Hopkins discovered copywriting.

6) Scientific Advertising:
How Hopkins succeeded at copywriting. 

7) Influence:
A classic by Robert Cialdini, which sold over 1 million copies.

8) Positioning: The Battle for Your Mind:
This masterpiece by Al Ries and Jack Trout changed how I market VeryGoodCopy. 

9) The Copywriter’s Handbook:
Bob Bly has authored over 50 books about marketing and copywriting. This is among his finest. 

10) The Ultimate Sales Letter:
Dan Kennedy breaks down a proven formula for writing compelling sales letters. 

11) Hey Whipple, Squeeze This:
Edward Boches and Luke Sullivan’s classic guide to creating great advertising. 

What would you add?

Feel free to post a suggestion in the comments of this LinkedIn post for all to see. 

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Hey there, thanks for reading. :)

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Enjoy!

Eddie Shleyner
VeryGoodCopy, founder

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