Mike Horowitz is a programmer.

He worked on the original Pac-Man.

He was interviewed for the new Netflix documentary about video games, High Score:

“Engineering is in itself creation,” he said. “Really good developers are creative people. So my job as an engineer is to come up with solutions. Given a problem and given a set of constraints, I have to figure out how to make this work.”

In that sense, programming is a lot like copywriting. 

Because as a copywriter… 

1) You’re given a problem: “We need more leads...”

2) You’re given constraints: “...from this specific market for this specific price per lead.”

3) You have to figure out a way to make it work: “Go.”

Copywriting — and all “creative” work for that matter — boils down to solving business problems under a set of rigid constraints. 

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Eddie Shleyner
VeryGoodCopy, founder

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