8 compelling ways to write a headline:
ok.
You can:
1/ Make it appeal to the senses.
Like this headline from The United Fruit Company:
“Tastes Like You Just Picked It!” — — —2/ Make it a question.
Like this headline by master copywriter, Gary Bencivenga:
“Has This Man Really Discovered the Secret of Inevitable Wealth?” — — — 3/ Make it inspirational.
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Like this headline from Rolls Royce:
“To The Man Who Is Afraid To Let His Dreams Come True” — — — 4/ Make it dramatic.
Like this famous headline by copywriting great, John Caples:
“They Laughed When I Sat Down At the Piano — But When I Started to Play!” — — — 5/ Make it metaphorical.
Like this headline from The Pears Soap Company:
“Banishes Acne!” — — — 6/ Make it inherently valuable.
Like this headline from Merrill Lynch:
“What Everybody Ought to Know About the Stock Market” — — — 7/ Make it address the prospect directly.
Like this headline from The Newspaper Institute of America:
“To People Who Want to Write But Can’t Get Started” — — — 8/ Make it hyperbolic.
Like this headline I wrote a few years ago for a VeryGoodCopy Micro-Article:
“Don’t write another headline before reading this”By the way…
In that article, I analyze several of the headlines above, explaining exactly why they work.
If you’re interested, feel free to read it now (or you can bookmark it for later).
Enjoy!
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