Learn every persuasion principle and technique I use on the VeryGoodCopy homepage to make it convert in the top 1% of all newsletters:
TABLE OF CONTENTS
🚀
PART 1
The Launch
🤲
PART 2
The Offer
📖
PART 3
The Lessons
♠️
LESSON 1
Relevance
♦️
LESSON 2
Focus
♣️
LESSON 3
Proof
♥️
LESSON 4
Ease
💡
Final Thought
Reading Time:
~22 minutes
🚀
PART 1
The Launch
That morning, a few hours after the launch, I created a LinkedIn ad to drum up support:
Then I settled in to watch the results and respond to comments and questions as they came in.
My goal was to make Product Hunt’s daily newsletter.
And thanks to the support from my incredible readers and subscribers — thank you all — I did. 🙏
Once on Wednesday, July 1:
And again on Monday, July 6:
But the focus here is what happened on VGC in the 72 hours immediately after the launch. Between June 30 - July 2, VeryGoodCopy.com saw 4,311 unique visitors:
And that’s great. But here’s what’s better:
906 of those visitors subscribed to the newsletter.
The math: 906 subscribers / 4,311 visitors x 100 = a conversion rate of 21.01 percent.
In other words, over 1 in 5 visitors to VeryGoodCopy.com subscribed. To put this into context, the average subscriber rate is 2 out of 100 people. And elite websites are converting anywhere from 5 - 11 out of 100 visitors.
And that begs the question:
How?
How did VGC drive such a high conversion rate?
I promised to answer this question with this offer:
And now, here you are. 🙂
Or maybe you came from somewhere else? Either way…
Welcome!
Keep reading to learn every persuasion principle and technique I use across VeryGoodCopy to make it convert in the top 1% of all websites.
Subscribe now to get
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“Concise, actionable, and the best part is… while you're reading about how to convert, you're experiencing the way Eddie converts his visitors on a day-to-day basis. Loved this and look forward to putting it in action!”
— — —
Sanjana Balaraman
Senior Content Strategist @ Freshworks
“I'm impressed with how easy the course was to read. It also gets the point across in a fun format. And yes… I'm subscribed!”
— — —
Alisha Downs
Writer @ House Jungle
“Loved the step-by-step breakdown of the strategy, execution, and results of the Micro-Course. Lots of great nuggets in there for every team.”
— — —
Andrew Capland
Founder of Delivering Value & Head of Growth at Postscript
“Conversion Class is !@#$ing great! You get strategy, tactics, psychology and a clear plan of action in about 10-15 minutes of reading...although you're going to want to bookmark and reread it from time to time. There are some genius tips in it. Plus a down-to-earth explanation of how to set up an effective campaign. It's a must read!”
— — —
Brendan McAdams
Co-founder @ ExpertScape.com
“Just wow!
Conversion Class distills the key concepts of copywriting into an easy and truly enjoyable guide. I now understand the power of LISH, and you can too, if you take the class!”
— — —
Jack Matsen
Sales @ Ported.io
“This is the major leagues. It is like those simple step-by-step cooking guides, only this recipe is for conversion with persuasion sauce.
Skimmable, easy to understand, and very, very precise. I know a thing or two about precision. I was a special forces sniper.”
— — —
Tom Gil
Founder @ Tom Gil
“As usual, bite-sized and straight to the point information about how to succeed at copywriting. You make it look easy, Eddie. Thank you!”
— — —
Noelle Wonders
Researcher @ Noelle Wonders
“This Micro-Course is much more than a simple guide to higher conversion rates. It is a valuable insight into the art of copywriting and the science behind key high-growth marketing principles.”
— — —
Jacob Pratt
Head of Marketing @ Vigyr
“Eddie has a special way of delivering good content to help others. He has been an inspiration, and an amazing teacher that goes straight to the point on his very particular way of talking to us. It's unbelievable how he shares so much great content for free, like this Micro-Course.
Thanks for such a positive impact you're making in my career as a content writer!”
— — —
Samantha Anacleto
Marketing Associate @ DragApp
“Eddie's copywriting lessons are concise, straight to the point, and full of actionable takeaways.
As a longtime newsletter subscriber, it never ceases to impress me how much high quality content Eddie shares with those who are willing to learn and improve conversion rates and other core metrics.”
— — —
Dasha Shakov
Marketing Manager @ Rewind.io
“A concise roadmap to turn to get results from your target audience.”
— — —
Logan Mims
Relationship Manager
“In just 20 minutes with this course I was able to learn highly actionable tactics to launch successful campaigns that drive real conversions. 20 Minutes! I've spent more time watching YouTube clips of penguins slipping on ice.”
— — —
Adam Goyette
Founder @ Marketing Mutiny
“Just when I think Eddie has done it all, he does some more. I have applied Eddie’s hard-earned wisdom to get so many more leads and customers for Power Selling Pros that I feel eternally indebted to him.
The ‘other copywriters’ on the web should be protesting Eddie to stop sharing so much insane value for free. You deserve a standing ovation, Eddie.”
— — —
Zac Garside
Head of Marketing @ Power Selling Pros
“I really enjoyed Eddie's ConversionClass. It's highly actionable. It's punchy and a great example of Eddie’s craft in action.
Plus, it gets you in an I-want-to-implement-all-this-right-away flow. Congrats on your craft and the way you present it to the world!”
— — —
Irina Ianculescu
Founder @ Marketing As A Habit
“Love how Eddie simplifies complex issues into easy digestible bites that are always a treat to read.
I'm guilty of including Fascinations (after reading your 100's) into my SMS texts — and they’re always met with exquisite reactions. My friends (the recipients) send a thank you note, too.” 🙂
— — —
Verineia Codrean
Founder @ Speech Architects
“Oh man did this come at the perfect time... I hit a huge wall in trying to develop four landing pages for different purposes all at once. This copy writing course helped me blow through that wall, all within 15 minutes.
Outstanding course and would recommend it to anyone and everyone.”
— — —
Ben Collins
Photographer @ Ben M. Collins
“This is the second micro-course by Eddie that I've done and just so useful, both for my own freelance business and also for the clients I work with.
Clear, expert advice, rooted in evidence and shared generously by a Copywriting Maestro. Thank you Eddie.”
— — —
Katharine Teed
Freelance Copywriter @ Sublime Copy
“This course was to the point and helped me within minutes. I wanted to re-subscribe every few minutes because the course was that good!”
— — —
Matthew Gattozzi
Founder & Chief Marketer @ Gattozzi Collective
“Eddie's ConversionClass is great. It takes an often over-complicated topic and simplifies it into an easily digestible format that helps you learn and start taking action quickly. It's a no brainer.”
— — —
David Hoos
Director of Marketing @ David Hoos
“In the 10 minutes it took to read the VGC micro-course on Conversion, I picked up a handful of tips and tricks that will fuel the next 3 months of growth testing on my personal site and those of my clients.
Thanks for the excellent free content! I've already mentioned it in a call with a prospective client.”
— — —
Marcy Comer
Founder/ Principle CMO @ Meet Passage
“Simple, straight-to-the-point, effective. This Micro-Course sums up in an actionable way A LOT of information I've been gathering over the past few years to create an effective conversion funnel.
Highly recommended!”
— — —
Matthieu Osada
Founder @ Monsieur Persusasion
“Value packed. Short, sharp, and to the point.
Eddie gets to the point quickly and easily. Honestly I’ve learned more valuable information in his free content than many other paid courses out there!”
— — —
Stephan Roberto
Student @ V Space Parkers
“After about 22 minutes of enjoying this Micro-Course, I picked up 2 gemstones:
1) My job as a copywriter is to channel demand
2) Copy isn't written, it’s assembled.
Oh! And it didn't even feel like a whole 22-minutes course! It was so much fun that it felt like 10 minutes. Safe to say it was a worthy time investment.”
— — —
Victor Eduoh
SaaS Content Specialist & Copywriter @ Victor Eduoh
“Super actionable. You will definitely get useful things out of it.”
— — —
William
Owner @ Full Running
“It's fabulously concise. Brevity is something most people who prefer the written medium suffer from. So, there is bound to be a cognitive dissonance from how these people think about an audience where 'time is money'.
VeryGoodCopy helps precisely such writers.”
— — —
Shashwat Purushottam
Business Development Manager @ Geekd
“ConversionClass is legit. It shifted my mindset from creating demand to channeling demand and provided super concrete steps to improve my landing page.”
— — —
Richard Chu
Founder @ Letterbase
“Eddie Shleyner's course had me scrolling down the page non-stop, keeping me interested and engaged throughout.
A quick and insightful Micro-Course for anyone and particularly marketers looking to understand the power of copy.”
— — —
Vanessa Daly
Head of Marketing @ ThirdLight