Learn every persuasion principle and technique I use on the VeryGoodCopy homepage to make it convert in the top 1% of all newsletters:
TABLE OF CONTENTS
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PART 1
The Launch
🤲
PART 2
The Offer
📖
PART 3
The Lessons
♠️
LESSON 1
Relevance
♦️
LESSON 2
Focus
♣️
LESSON 3
Proof
♥️
LESSON 4
Ease
💡
Final Thought
Reading Time:
~22 minutes
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PART 1
The Launch
That morning, a few hours after the launch, I created a LinkedIn ad to drum up support:
Then I settled in to watch the results and respond to comments and questions as they came in.
My goal was to make Product Hunt’s daily newsletter.
And thanks to the support from my incredible readers and subscribers — thank you all — I did. 🙏
Once on Wednesday, July 1:
And again on Monday, July 6:
But the focus here is what happened on VGC in the 72 hours immediately after the launch. Between June 30 - July 2, VeryGoodCopy.com saw 4,311 unique visitors:
And that’s great. But here’s what’s better:
906 of those visitors subscribed to the newsletter.
The math: 906 subscribers / 4,311 visitors x 100 = a conversion rate of 21.01 percent.
In other words, over 1 in 5 visitors to VeryGoodCopy.com subscribed. To put this into context, the average subscriber rate is 2 out of 100 people. And elite websites are converting anywhere from 5 - 11 out of 100 visitors.
And that begs the question:
How?
How did VGC drive such a high conversion rate?
I promised to answer this question with this offer:
And now, here you are. 🙂
Or maybe you came from somewhere else? Either way…
Welcome!
Keep reading to learn every persuasion principle and technique I use across VeryGoodCopy to make it convert in the top 1% of all websites.
“Eddie Shleyner's course had me scrolling down the page non-stop, keeping me interested and engaged throughout.
A quick and insightful Micro-Course for anyone and particularly marketers looking to understand the power of copy.”
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Vanessa Daly
Head of Marketing @ ThirdLight