I partnered with HubSpot, joining their "Creators" program.

My column, On Copywriting, is about writing and thinking in this remarkable line of work. So far, I've published several long-form essays. If you like my "micro-lessons," I think you'll enjoy these long-er pieces, too...

They're not as short as my typical writing, but they're every bit as concise:

On Writing a Tagline (and Pitching It, Too):

{1355 words}

This Writing Technique Turns Your Copy Into a “Mind Movie”:

{2209 word}

This Formula Can Create Irresistible Marketing:

{1414 words}

HubSpot Column: "On Copywriting"

I partnered with HubSpot, joining their "Creators" program.

On Writing a Tagline (and Pitching It, Too):

This Writing Technique Turns Your Copy Into a “Mind Movie”:

This Formula Can Create Irresistible Marketing:

COPYRIGHT 2013 - 2024. ALL RIGHTS RESERVED.