Hello, I’m Eddie 👋

I’m the founder of VeryGoodCopy and former Copy Chief at G2.com, where I owned copywriting and worked with a world-class team of marketers for ~3 years. I was named “Marketing MVP of the Year” shortly before G2 announced its Series D funding at a $1.1 billion valuation.

I left G2 to continue building the VeryGoodCopy newsletter, which is now growing ~100 subscribers a day. In 2022, VGC won HackerNoon’s “Email Newsletter of the Year” award. A few weeks later, I was voted a LinkedIn “Top Voice” in Marketing & Advertising.

Learn more about me below.

VERYGOODCOPY

Blog / newsletter about copywriting and creativity
33,000+ email subscribers
350+ “micro” articles, interviews, courses and series
Nominee: “Email Newsletter of the Year” by HackerNoon
Weekly newsletter sponsors include:

✅ Click here to subscribe to the VeryGoodCopy newsletter.

✅ Click here to sponsor a VeryGoodCopy newsletter.

COPYWRITER

Former Copy Chief at G2.com
Winner: “Marketing MVP of the Year” at G2
Freelance clients include:

✅ Click here to hire Eddie for a project.

LINKEDIN

Recognized among 15 “must-follow” marketing thought leaders on LinkedIn
Daily posts about copywriting, marketing, and creativity
75,000+ followers
1M+ monthly content views

✅ Click here to connect with me on LinkedIn.

✅ Click here to follow me on Twitter.

CONTENT

30+ published guest articles
Copywriting columns include:

SPEAKING

Guest lecturer at Boston University
Speaking appearances include:

✅ Click here to invite Eddie to speak.

TESTIMONIALS:

VGC is read and recommended by world-class copywriters, marketers & creative thinkers, including:

"Celebrity" testimonials

"Eddie's a damn good marketer. I recommend him."

DRAYTON BIRD

Global Creative Director @ Ogilvy & Mather

“Eddie is a fantastic copywriter.”

“Eddie is a fantastic copywriter.”

ANN HANDLEY

Chief Content Officer @ MarketingProfs

"VeryGoodCopy is a copywriting goldmine."

HARRY DRY

Founder @ MarketingExamples

“There’s a fella who knows something about copy.”

“There’s a fella who knows something about copy.”

DAVE GERHARDT

Chief Brand Officer @ Drift

"Eddie is one helluva interviewer, an absolute pleasure to talk to."

"Eddie is one helluva interviewer, an absolute pleasure to talk to."

BEN SETTLE

Email Marketing Master

“Eddie must be commended for his services to copywriting.”

“Eddie must be commended for his services to copywriting.”

VIKKI ROSS

Master Copywriter

"I love everything Eddie writes and teaches! Definitely a huge fan..."

"I love everything Eddie writes and teaches! Definitely a huge fan..."

KIM KRAUSE SCHWALM

A-List Direct Response Copywriter

“Eddie won the 2019 Marketing MVP award at G2 for a reason."

“Eddie won the 2019 Marketing MVP award at G2 for a reason."

RYAN BONNICI

Forbes 26th Most Influential CMO

“Eddie gets it — he’s a joy to work with and does so at the highest level.”

“Eddie gets it — he’s a joy to work with and does so at the highest level.”

SCOTT DIKKERS

Founding Editor @ The Onion 🧅

“If you want to learn about copywriting, read VeryGoodCopy.”

“If you want to learn about copywriting, read VeryGoodCopy.”

LISA PIERSON

Partner @ CopyHackers Agency

"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."

"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."

JUSTIN WELSH

SaaS Advisor & Writer

Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."

GODARD ABEL

CEO @ G2.com

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

DAVID GARFINKEL

A-List Direct Response Copywriter

“Eddie’s an absolute master of the copywriting craft.”

“Eddie’s an absolute master of the copywriting craft.”

DAVE HARLAND

Founder @ The Word Man

“Absolutely love VeryGoodCopy’s newsletter.”

“Absolutely love VeryGoodCopy’s newsletter.”

KEVIN INDIG

Director of SEO @ Shopify

“Eddie’s ideas are fresh, writing immaculate.”

“Eddie’s ideas are fresh, writing immaculate.”

GINNY MINEO

Growth @ Grammarly

“VeryGoodCopy is one of the best copywriting resources around."

“VeryGoodCopy is one of the best copywriting resources around."

JORGE SELVA

Director of Growth @ Help Scout

“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”

“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”

ADAM GOYETTE

Chief Marketing Officer @ Help Scout

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”

TYLER J. KOENIG

Conversion Copywriter

“There's only one copywriting website I follow — and that is VGC.”

“There's only one copywriting website I follow — and that is VGC.”

JESSE ROWE
Head of Growth @ G2

“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”

“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”

TOMMY WALKER

Editor-in-Chief @ Shopify Plus & CXL

“Eddie is a truly gifted writer."

“Eddie is a truly gifted writer."

CARLY STEC

Lead Editor @ HubSpot Marketing Blog

“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”

“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”

JASON VANA

Founder @ SHFT Marketing

“Eddie’s posts are crazy engaging — the dude knows his shit.”

“Eddie’s posts are crazy engaging — the dude knows his shit.”

JUSTIN BLACKMAN

Founder @ Pretty Fly Copy

“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”

“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”

CAMILLE TRENT

Managing Editor @ MarketerHire

“Eddie Shleyner is a darn good writer.”

“Eddie Shleyner is a darn good writer.”

JIMMY DALY

Founder @ Superpath

"Copywriting is a superpower — and Eddie has mastered it."

"Copywriting is a superpower — and Eddie has mastered it."

RAMLI JOHN

Managing Director @ ProductLed

“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”

NIKHIL NARAYANAN

Creative Director @ Ogilvy & Mather

"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."

EDEN BIDANI

Copywriter @ Greenlight Copy

"Highly recommend studying Eddie's work — great content from a great person."

"Highly recommend studying Eddie's work — great content from a great person."

MARK KILENS

VP of Content @ Drift