G2.com is the world’s largest software review platform and marketplace. Every month, over 6 million people research, compare, and buy software on G2.

As Lead Copywriter, I work with a talented team to conceptualize, write, and wireframe an array of webinar landing pages designed to convert visitors into leads.

The COVID Consult was the G2’s most successful webinar, driving more than 1300 registrants and over $2 million in potential pipeline for the business. I worked to conceptualize and create the copy and campaign strategy for the email and landing page, below: