17 Twitter Accounts That Will Make You a Better Writer

17 Twitter Accounts That Will Make You a Better Writer

Why not learn from some of the best? Think of Twitter as a digital version of the Paris café scene of the roaring 20s. A useful gathering of writing minds, language snobs, and practical tips for writing clearly, concisely, and purposely.

12 Instagram Marketing Tips to Fuel Your Strategy

12 Instagram Marketing Tips to Fuel Your Strategy

Instagram marketing is competitive.

More than 25 million businesses use the platform to capture attention, incite interest, create desire, and compel action. With so much competition, a thoughtful, proven strategy is necessary for success.

These tips will help you shape that strategy.

15 of the Best Instagram Apps to Take Your Posts to the Next Level

15 of the Best Instagram Apps to Take Your Posts to the Next Level

Given Instagram’s unprecedented growth and popularity, it’s only going to get harder for brands to create visual content that stands out, connects with people and, ultimately, compels action.

To find an edge, marketers use Instagram apps to better understand their audience, edit their content, and track their analytics. 

19 Social Media Metrics That Really Matter—And How to Track Them

19 Social Media Metrics That Really Matter—And How to Track Them

The right data will assure executives that their investment in social is paying off. It’ll also help you continue to make smarter, more data-driven decisions moving forward.

This article identifies the social media metrics that really matter, why they’re important, and how to track them.

The Ideal Social Media Post Length: A Guide for Every Platform

The Ideal Social Media Post Length: A Guide for Every Platform

There’s no such thing as too much engagement on social media.

Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about.