The "33 Ways" Letter

The "33 Ways" Letter

This is such a clear, simple, beautiful letter. Inspiring to think it remained an unbeaten control for over 2 decades.

The "Task Force" Letter

The "Task Force" Letter

Mailed in 1982 by the Reagan administration, this letter is among the most compelling political mailers ever written. Let’s unpack it.

The "I'm Puzzled" Letter

The "I'm Puzzled" Letter

This technique worked so well it became basically standard practice in the 1970s. Of course, it will still work in the digital age.

The "American Express" Letter

The "American Express" Letter

Mailed to over 280 million people from 1976 to 1988, this 2-step direct response control beat 150+ tests before it was finally cycled out.

The "Church Organ" Letter

The "Church Organ" Letter

This 116-word persuasive writing masterclass brought in over $40,000 from a single send. Why did it work so well? Few reasons:

The "Bob Stone's Gem" Letter

The "Bob Stone's Gem" Letter

The proven 7-step formula behind the success of one of the longest-running sales letters in history:

The "Happy Faces" Letter

The "Happy Faces" Letter

The fundamentals in this letter are stellar, so it’s an excellent piece to copywork. Plus, the strategy is rooted in a proven technique…

The "WHAM!" Letter

The "WHAM!" Letter

Moving forward, I’ll be curating and sharing my favorite classic letters and ads inside VGC Plus. The “WHAM!” Letter is the first of many: