Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

VOLUME II
31 - 60

Micro-Articles #31 - 60 | Scroll Right 👉

Eddie Shleyner

The day you become a good copywriter...

Eddie Shleyner

Strong microcopy will delight readers and increase your conversions

Eddie Shleyner

An elegant way to think about copywriting

Eddie Shleyner

Copywriter, you should be watching and reading these things

Eddie Shleyner

Want your creative work to stand out?

Eddie Shleyner

How to write faster

Eddie Shleyner

Don’t muddle the message

Eddie Shleyner

“The best headlines appeal to people’s self-interest, or give news.”

Eddie Shleyner

How copywriters put prospects in the buying mood [quick trick]

Eddie Shleyner

The cure for creative block

Eddie Shleyner

“Can you make our typical product unique?” said The Client

Eddie Shleyner

“How many of us have sense enough to see and do the obvious thing?”

Eddie Shleyner

This exercise will train you to write more concisely

Eddie Shleyner

Copywriters need not always create

Eddie Shleyner

If you’re a student of copywriting, don’t read James Joyce

Eddie Shleyner

“Smart” writing, defined

Eddie Shleyner

Unethical copy (don't be a coward)

Eddie Shleyner

Don’t write another headline before reading this

Eddie Shleyner

How to evoke a visceral response in readers

Eddie Shleyner

Sonder, the marketer’s emotion

Eddie Shleyner

A copywriting tactic so powerful, it literally persuaded good people to commit murder

Eddie Shleyner

How to sell chips to people who don't eat chips

Eddie Shleyner

How to read 52 books a year (it's easier than you think)

Eddie Shleyner

I interviewed The Onion’s founding editor about writer’s block

Eddie Shleyner

Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot

Eddie Shleyner

You’re a copywriter, not an artist

Eddie Shleyner

Finding ideas (part 1)

Eddie Shleyner

Finding ideas (part 2)

Eddie Shleyner

"Confident" copy connects and converts

Eddie Shleyner

The copywriter’s guide to research

Eddie Shleyner

Subscriber Testimonials:

“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog

“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy

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Featured

Eddie Shleyner

The day you become a good copywriter...

Eddie Shleyner

Strong microcopy will delight readers and increase your conversions

Eddie Shleyner

An elegant way to think about copywriting

Eddie Shleyner

Copywriter, you should be watching and reading these things

Eddie Shleyner

Want your creative work to stand out?

Eddie Shleyner

How to write faster

Eddie Shleyner

Don’t muddle the message

Eddie Shleyner

“The best headlines appeal to people’s self-interest, or give news.”

Eddie Shleyner

How copywriters put prospects in the buying mood [quick trick]

Eddie Shleyner

The cure for creative block

Eddie Shleyner

“Can you make our typical product unique?” said The Client

Eddie Shleyner

“How many of us have sense enough to see and do the obvious thing?”

Eddie Shleyner

This exercise will train you to write more concisely

Eddie Shleyner

Copywriters need not always create

Eddie Shleyner

If you’re a student of copywriting, don’t read James Joyce

Eddie Shleyner

“Smart” writing, defined

Eddie Shleyner

Unethical copy (don't be a coward)

Eddie Shleyner

Don’t write another headline before reading this

Eddie Shleyner

How to evoke a visceral response in readers

Eddie Shleyner

Sonder, the marketer’s emotion

Eddie Shleyner

A copywriting tactic so powerful, it literally persuaded good people to commit murder

Eddie Shleyner

How to sell chips to people who don't eat chips

Eddie Shleyner

How to read 52 books a year (it's easier than you think)

Eddie Shleyner

I interviewed The Onion’s founding editor about writer’s block

Eddie Shleyner

Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot

Eddie Shleyner

You’re a copywriter, not an artist

Eddie Shleyner

Finding ideas (part 1)

Eddie Shleyner

Finding ideas (part 2)

Eddie Shleyner

"Confident" copy connects and converts

Eddie Shleyner

The copywriter’s guide to research

Eddie Shleyner

VOLUME I
1 - 30

VOLUME II
31 - 60

VOLUME III
61 - 90

VOLUME IV
91 - 120

VOLUME V
121 - 150

VOLUME VI
151 - 180

VOLUME VII
181 - 210

"Best of" Reviews #2

“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog

“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy

Micro-Articles 31 - 60

VOLUME II
31 - 60

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Micro-Articles 31 - 60

VOLUME II31 - 60

VOLUME II
31 - 60