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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

 

VOLUME III
61 - 90

Micro-Articles #61 - 90 | Scroll Right 👉
Taking a break
Eddie Shleyner
Taking a break
Eddie Shleyner
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
Eddie Shleyner
The purpose of design
Eddie Shleyner
The purpose of design
Eddie Shleyner
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Eddie Shleyner
A sense of control
Eddie Shleyner
A sense of control
Eddie Shleyner
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
Eddie Shleyner
No, but...
Eddie Shleyner
No, but...
Eddie Shleyner
Eddie Shleyner
Shock copy
Eddie Shleyner
Shock copy
Eddie Shleyner
Eddie Shleyner
A period will probably do
Eddie Shleyner
A period will probably do
Eddie Shleyner
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
Eddie Shleyner
Over and over and over
Eddie Shleyner
Over and over and over
Eddie Shleyner
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
Eddie Shleyner
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Alexander Fassam, Copywriter @ Infinity

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Wistia Marketing Blog


“Eddie won the 2019 Marketing MVP award at G2 for a reason…”

— — —
Ryan Bonnici, CMO @ G2.com


“Eddie gets it. He’s a joy to work with and does so at the highest level.”

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Scott Dikkers, Founder @ The ONION

“The dude knows his stuff.”

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Justin Blackman, Founder @ Pretty Fly Copy

 
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Featured
Taking a break
Eddie Shleyner
Taking a break
Eddie Shleyner
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
Eddie Shleyner
The purpose of design
Eddie Shleyner
The purpose of design
Eddie Shleyner
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Eddie Shleyner
A sense of control
Eddie Shleyner
A sense of control
Eddie Shleyner
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
Eddie Shleyner
No, but...
Eddie Shleyner
No, but...
Eddie Shleyner
Eddie Shleyner
Shock copy
Eddie Shleyner
Shock copy
Eddie Shleyner
Eddie Shleyner
A period will probably do
Eddie Shleyner
A period will probably do
Eddie Shleyner
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
Eddie Shleyner
Over and over and over
Eddie Shleyner
Over and over and over
Eddie Shleyner
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
Eddie Shleyner
 
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VOLUME I
1 - 30

VOLUME II
31 - 60

VOLUME III
61 - 90

VOLUME IV
91 - 120

VOLUME V
121 - 150

VOLUME VI
151 - 180

VOLUME VII
181 - 210

"Best of" Reviews #2
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Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy