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Spectrum is a Chicago-based digital marketing agency specializing in online lead generation. As Sr. Copywriter, I wrote landing pages, blogs, and PPC ads that drove thousands of monthly quote requests. I also wrote weekly articles about web design, SEO, and copywriting for the Spectrum blog:

 
 
Featured
Selling vs. Telling: 3 Copy Tips Website Owners Can’t Afford Not to Know
Selling vs. Telling: 3 Copy Tips Website Owners Can’t Afford Not to Know
Create Sales Fireworks with Content Marketing
Create Sales Fireworks with Content Marketing
Google Business View: Pretty Soon Every Business in America Will Have It
Google Business View: Pretty Soon Every Business in America Will Have It
Don’t Sweat That Negative Review – It’ll Probably End Up Helping Your Business
Don’t Sweat That Negative Review – It’ll Probably End Up Helping Your Business
Has Your Website Reached Its Full Money-Making Potential?
Has Your Website Reached Its Full Money-Making Potential?
The New Age Small Business Mindset: How to Turn Your Customers into Die-Hard Evangelists
The New Age Small Business Mindset: How to Turn Your Customers into Die-Hard Evangelists
10 Questions That Will Help You Make Sense of Paid Search Advertising
10 Questions That Will Help You Make Sense of Paid Search Advertising
"The Shawshank Redemption" Can Actually Teach You A Lot About Marketing Your Business
"The Shawshank Redemption" Can Actually Teach You A Lot About Marketing Your Business
14 Signs You Have a Good Website on Your Hands
14 Signs You Have a Good Website on Your Hands
Want to Sell More? Then Show, Don’t Tell.
Want to Sell More? Then Show, Don’t Tell.
5 Eye-Opening “Yes or No” Questions Business Owners Must Ask Themselves Before 2014
5 Eye-Opening “Yes or No” Questions Business Owners Must Ask Themselves Before 2014
Meet the Internet’s Ghost of Christmas Past, Present & Yet to Come
Meet the Internet’s Ghost of Christmas Past, Present & Yet to Come
This is What Websites Will Look Like in 2014
This is What Websites Will Look Like in 2014
4 Amazon.com Conversion Strategies You Can (and Should) Use on Your Website
4 Amazon.com Conversion Strategies You Can (and Should) Use on Your Website
How to Sell a Commodity Online (Better Than the Next Guy)
How to Sell a Commodity Online (Better Than the Next Guy)
How Plain Ol' Jelly Helped a Remodeling Company Increase Its Leads by 309%
How Plain Ol' Jelly Helped a Remodeling Company Increase Its Leads by 309%
Hummingbird: Inside Google’s Biggest Change in 12 Years
Hummingbird: Inside Google’s Biggest Change in 12 Years
How to Win New Business like a Machine in 5 Systematic Steps
How to Win New Business like a Machine in 5 Systematic Steps
How to Sell Online Like You’re In-Person
How to Sell Online Like You’re In-Person
Voice Search: The Google Product That's Changing Everything
Voice Search: The Google Product That's Changing Everything
How to Captivate Your Website Visitors in 2 Seconds Flat
How to Captivate Your Website Visitors in 2 Seconds Flat
Why Your Business Can't Afford to Ignore BING Another Second
Why Your Business Can't Afford to Ignore BING Another Second
How to Convert 88% More of Your Website Visitors into Quality Leads
How to Convert 88% More of Your Website Visitors into Quality Leads
Should Your Business Website Have More Than One Domain?
Should Your Business Website Have More Than One Domain?
How to Turn More of Your Website Visitors Into Paying Customers in 4 Quick Steps
How to Turn More of Your Website Visitors Into Paying Customers in 4 Quick Steps
SEO or PPC: Which is Better for Your Business?
SEO or PPC: Which is Better for Your Business?
How to Make the Most of a BAD Review on Yelp
How to Make the Most of a BAD Review on Yelp
6 Ways to Get More PPC Leads Than Your Competition
6 Ways to Get More PPC Leads Than Your Competition
14 (Crazy) Smartphone Facts That'll Convince You To Go Mobile Before 2014
14 (Crazy) Smartphone Facts That'll Convince You To Go Mobile Before 2014
What's the Magic Behind Google?
What's the Magic Behind Google?
Featured
How to Create a Yelp Listing Customers Will Truly Appreciate
How to Create a Yelp Listing Customers Will Truly Appreciate
The Surefire Way to Improve Your PPC Results by up to 30%
The Surefire Way to Improve Your PPC Results by up to 30%
What Will Happen to Your E-mails After You Stop Using Google?
What Will Happen to Your E-mails After You Stop Using Google?
What's the Secret to Internet Marketing Success?
What's the Secret to Internet Marketing Success?
If Your Marketing Sucks...
If Your Marketing Sucks...
How American Consumers Are Using Their Phones in 2013
How American Consumers Are Using Their Phones in 2013
4 Dangerous Mistakes That Are Killing Your Website
4 Dangerous Mistakes That Are Killing Your Website
Why Your Business Should Use Social Media (Even If You Don't Want To)
Why Your Business Should Use Social Media (Even If You Don't Want To)
How to Turn Your Website into Your #1 Salesperson
How to Turn Your Website into Your #1 Salesperson
6 Stellar Ways to Drive Immense Traffic to Your Website (Besides Google)
6 Stellar Ways to Drive Immense Traffic to Your Website (Besides Google)
How Smart People Approach & Conquer SEO
How Smart People Approach & Conquer SEO
White Hat SEO or Nothing
White Hat SEO or Nothing
How to Milk Paid Search for More Than Just Leads
How to Milk Paid Search for More Than Just Leads
7 Ways Live Chat Will Blow Up Your Conversion Rates
7 Ways Live Chat Will Blow Up Your Conversion Rates
Should You Cheat Google's Algorithm?
Should You Cheat Google's Algorithm?
Anchor Text: An Instrumental Piece of Your Internet Marketing Plan
Anchor Text: An Instrumental Piece of Your Internet Marketing Plan
3 Ways Businesses Should Capitalize on Facebook's Latest Redesign
3 Ways Businesses Should Capitalize on Facebook's Latest Redesign
The Right Way to Use Blogs & Social Media for Business
The Right Way to Use Blogs & Social Media for Business
Google Analytics: Why Your Website Can't Compete Without It
Google Analytics: Why Your Website Can't Compete Without It
8 Beautiful Facebook Changes That'll Change Everything
8 Beautiful Facebook Changes That'll Change Everything
How to Manage Your Company's Reputation on the Internet
How to Manage Your Company's Reputation on the Internet
RWD: The Future of Your Website
RWD: The Future of Your Website
Graph Search: The Future of Facebook
Graph Search: The Future of Facebook
4 SEO Essentials for Small Businesses
4 SEO Essentials for Small Businesses
Does Google See Your Website?
Does Google See Your Website?
4 Ways to Stand Out on Google: Write Better Content
4 Ways to Stand Out on Google: Write Better Content
Why SEO Should Be Left to the Professionals
Why SEO Should Be Left to the Professionals
Why Your Website Won't Last Without Responsive Website Design
Why Your Website Won't Last Without Responsive Website Design
Calculating the Value of a Lead to Your Business in 3 Steps
Calculating the Value of a Lead to Your Business in 3 Steps
How to Craft a Business Blog Post People Will Actually Read
How to Craft a Business Blog Post People Will Actually Read