You’ll know you’re good.

You’ll know you’re good because a few clues will give it away…

Microcopy is concise, clear, small-print text that helps or encourages readers to complete an “action” on your website or app.

It’s how the great copywriter, Gene Schwartz, thought about the discipline…

If you aspire to write good copy, watch and read these things religiously.

Make it ugly.

Let me explain…

The longer you focus, the more focused you will become.

Focus long enough and you’ll tap into something called Deep Work…

There’s a marketing tenant every good copywriter respects…

Knowing that, here are the words and phrases every copywriter should use…

As a teenager, I sold magazine subscriptions door-to-door. At first it was hard and I was unsuccessful.

Then I picked up a trick that skyrocketed my conversion rate…

This strategy is scientifically proven to help writers — and anyone else — spur their creativity.

“I can do that,” said The Copywriter. “But first let me ask you a question.”

“And how many of us have persistence enough in following out our ideas of what is obvious?”

If your goal is to write tighter copy — copy that says more in fewer words — try this 15-minute exercise.

Sometimes that feeling — that mood — is already there, all around, omnipotent and omnipresent.

Joyce was a magisterial novelist, but he would’ve made a miserable copywriter.

Smart writing is clear and concise. It’s easy for the eyes and mind to follow. It’s accessible and unpretentious, easy to consume and hard to create.

Smart writing is readable. Effortlessly readable.

Be a copywriter, not a coward.

If you can back up your claim, write the copy. If you can’t, be a professional and do the right thing.

Don’t write headlines that are flat, invisible, like white paper on a white desk. Write compelling headlines that stand out. Headlines that contain emotion, image, logic, and promise.

Here’s how to do that.

A visceral response is a physical reaction to a non-physical experience, an emotion.

If you feel it, don’t dismiss it. Let it wash over you.

You’ll be a more empathetic person for it — and a better marketer, too.