2 copywriting maxims

---

An “aha” moment is a flash of insight, a moment of clarity.

Never miss a VeryGoodCopy micro-article: SUBSCRIBE

Suddenly, you understand. Whatever it is, you get it. 

I think it feels the way an old radio sounds when it clicks into focus, when the station goes from static to still, shit to sharp. 

These 2 maxims gave me that feeling when I heard them a while back. I actually said “ahaaaa” and smiled. And I felt confident and calm. 

Maybe you will, too?

One maxim: 

“If you're selling something complicated, make it simple. And if you're selling something simple, make it complicated.”

Another maxim: 

“If you're selling something common, make it exclusive. And if you're selling something exclusive, make it appear available.”

---

LEARN TO PERSUADE

✅ Join thousands of email subscribers
✅ Less than 0.4% of readers unsubscribe
✅ Never miss a Micro-Article or -Interview
✅ Get instant email access to VGC's founder
✅ Be first in line to get new, free Micro-Courses

---

Hey there, thanks for reading. :)

If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. 

Enjoy!

Eddie Shleyner 
VeryGoodCopy, founder

P.S. If you like VGC, you’ll love VGC Plus. Instantly unlock every post right here.