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Jay Abraham is a direct response master. 

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This is his quote:

“Sometimes the best copy to sell a horse is ‘Horse for Sale.’”

It’s OK to keep things simple, folks. Really, it is. 

Because clear, direct copy almost always converts better than a clever turn of phrase. 


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Hey there, thanks for reading. :)
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Eddie Shleyner
VeryGoodCopy, founder
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