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Kels and I were driving when the sensor lit up…
“What does ‘RR’ mean?” I said.
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Kelsey looked at the dash. “‘Rear Right’ maybe?”
“Ah,” I said. “The tire pressure.”
We pulled into a gas station and parked by the air pump. The sign said: $1 = 5 minutes. I got some quarters from the center counsel.
“Be right back.”
“OK.”
I got out, put the money in the slot and started pumping. I watched the tire inflate. A minute went by. The tire felt good again.
“Young man?”
I turned around.
“Can I borrow that?” he said, pointing at the hose with his cane. He had a flat, too.
“Sure,” I said. “Need a hand?”
The old man smiled behind his mask. “Thanks for not making me ask.”
I took a knee and pumped while we made small talk.
“You smoke?” he said.
“Sometimes.”
“Well then take this,” he said, holding out the cigar. “It’s a $20 cigar, very good.”
I said no.
He insisted. “Please,” he said.
The Rule of Reciprocity tells us it’s human to want to return a favor, a gesture.
We’re programmed to give value after receiving value. And here’s the thing: we tend to give back far more than we originally received.
This is how small, free samples turn into big sales.
Give away your content, your expertise, your time — and it will come back to you in spades.
LEARN TO PERSUADE
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Hey there, thanks for reading. :)If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free. Enjoy!Eddie Shleyner
VeryGoodCopy, founderP.S. If you like VGC, you’ll love VGC Plus. Instantly unlock every post right here. 
