I was reorganizing my bookshelf and decided to share some books I’ve found helpful over the years:
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18 are on copywriting.
7 are on creativity.
5 are on writing.
5 are on marketing.
Here they are, in no particular order whatsoever:
Books on copywriting:
⚈ “The Halbert Copywriting Method: Part III” by Halbert
⚈ “Ogilvy on Advertising” by Ogilvy
⚈ “The Adweek Copywriting Handbook” by Sugarman
⚈ “How to Write a Good Advertisement” by Schwab
⚈ “The Boron Letters” by Halbert
⚈ “Junior” by Kemeny
⚈ “Commonsense Direct & Digital Marketing” by Bird
⚈ “The Copy Book” by D&AD
⚈ “Copywriting Handbook” by Sugarman
⚈ “The Ultimate Sales Letter” by Kennedy
⚈ “Instant Inspiration for Copywriters” by Frothingham
⚈ “My Life in Advertising” by Hopkins
⚈ “The Copywriter’s Handbook” by Bly
⚈ “Cashvertising” by Whitman
⚈ “Influence” by Cialdini
⚈ “Scientific Advertising” by Hopkins
⚈ “Hey Whipple, Squeeze This” by Sullivan & Boches
⚈ “The Letter Book” by Collier
Books on creativity:
⚈ “Drunk Stoned Brilliant Dead” by Meyerowitz
⚈ “Steal Like An Artist” by Kleon
⚈ “Show Your Work” by Kleon
⚈ “Keep Going” by Kleon
⚈ “Damn Good Advice” by Lois
⚈ “Tools of Titans” by Ferriss
⚈ “Newspaper Blackout” by Kleon
Books on writing:
⚈ “Everybody Writes” by Handley
⚈ “On Writing” by King
⚈ “Bird by Bird” by Lamott
⚈ “Reading Like a Writer” by Francine Prose
⚈ “Poetics” by Aristotle
Books on marketing:
⚈ “Positioning: The Battle for Your Mind” by Ries & Trout
⚈ “No B.S. Direct Marketing” by Kennedy
⚈ “The 22 Immutable Laws of Branding” by Ries & Ries
⚈ “The 22 Immutable Laws of Marketing” by Ries & Trout
⚈ “Outrageous Marketing” by Dikkers
Not an exhaustive list by any means.
Just some titles I happen to own and refer back to.
Feel free to add more books and resources in the comments of this post.
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