“Ideas are like rabbits,” said John Steinbeck. “You get a couple and learn how to handle them, and pretty soon you have a dozen.”

If you’re a copywriter, writing well is important but your job, above all else, is: 

1) to handle your ideas…
2) to diligently record each one…
3) to be selective when the time comes…

Copywriters are not paid to write.

They’re paid to think, first and foremost, to connect things. 

Yeh.

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Hey there, thanks for reading. :)

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Eddie Shleyner
VeryGoodCopy, founder

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