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“VGC is helping me redefine and master a unique writing style. Eddie’s content helps me better understand causality and outcome.”
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Jerod Jordan, Owner @ Divergent Media Group
“It's to-the-point. No beating around the bat. Concise, high-quality and actionable advice. I've seen incredible changes in my approach to work since joining VGC Plus. I've always been on the lookout for the best courses in copywriting & marketing. I'm sure that there are plenty of folks out there who're looking for VGC Plus without even knowing it exists. I'm sure I was that person a year ago.”
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Sandeep Talukdar, Digital Marketing Associate
“I’m learning how to persuade someone via copy. Your curated contents help me achieve this goal.”
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Eddie Lee, Marketing Consultant
“I’ve been stealing sh*t from Eddie for a little while now. He just gets it. Like, REALLY gets it. I know whenever I need something to freshen up my copy game — Eddie and VGC will deliver. Now with VGC+, I get an inside look into Eddie's mind and copy game, which is invaluable, if you ask me.”
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Cain Lewis, Freelance Copywriter @ Kraken
“When I found out that VGC had a Patreon, I didn’t think twice about signing up. He provides so much value! I highly recommend this to not only every marketer out there but all startup professionals. It’s in everyone’s best interest to understand people and learn how to use words to grab attention and get a response.”
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Zineb Layachi, Co-founder & CMO @ Pitchslap
“Anybody who doesn’t subscribe to Eddie’s Patreon is missing out on a GOLDMINE of copywriting mastery. For the hundreds of daily posts I see about the ‘best sales emails’, people should instead learn from Eddie how to be captivating rather than clever.”
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Kevin Young, Sales Leader @ Metadata.io
“So glad I became a member of VGC Plus. This membership is a great place to start if you want to improve your skills and learn interesting stories in the process.”
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Tiffany Ingle, Conversion Copywriter
“I’m not even in marketing, yet I easily spend $25 - $50 a month on material. Sales is becoming more and more about marketing & closing. So I just invested again yesterday in the amazing VGC Plus from Eddie Shleyner. 10/10 would recommend.”
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Simon Bergeron, CRO
“Just signed up for VGC Plus. Why? Because Eddie’s a copywriting genius and $10 a month for his copywriting wisdom is an absolute freakin’ no-brainer. It’s like paying $120 a year for an MBA in copywriting.”
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Zac Garside, Copywriter
“One of my favorite resources for copywriting tips and exercises. If you want consistent copywriting practice, check out VGC Plus.”
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Chris Suglia, Growth Strategist
“If you’re serious about sharpening your writing skills, connect with Eddie. He’ll be one of the best connections you make this year. Better yet, join VGC Plus. I’m already on the waitlist.”
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Stephanie Sta Maria, Content Marketing Specialist
“If what Eddie’s created for free over the past 6+ years is this f*cking good, the $10 I’m going to spend on VGC Plus next month are strong contenders for my personal “best tenner of the year” award.”
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Victor Gimenez, Copywriter
“Want to get some copywriting gold from none other than Eddie Shleyner? Then check out VGC Plus!”
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Meena Azzollini, Content Writer
“VGC Plus is one opportunity you don’t want to miss. You’ll definitely get more value than what you pay for.”
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Hameed Salawu, Copywriter
“If you’re in marketing or copywriting, you would be foolish to pass up this opportunity to learn from Eddie. Get into VGC Plus!”
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Matt Snyder, Freelance Copywriter
“Eddie constantly releases amazing stuff on LinkedIn. Tactical. Creative. Valuable. Excited to see what he does now that he’s focused on this initiative.”
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Tristan Pelligrino, Podcaster & Marketer
“Eddie has been one of my top inspirations in copywriting. During past years, he put a lot of free content out. Now he’s launching VGC Plus — and it’s your time to subscribe.”
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Michal Tomek, Copywriter
“Eddie is launching something very exciting with VGC Plus — and I can’t wait to follow his journey.”
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Meisha Bochicchio, Content Marketing Manager @ Wistia
“If VGC Plus sucks, cancel after one month and you’ll only have lost a couple of coffees.
P.S. It’s not going to suck.”
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Christopher John Haughey, Copywriter
“Try learning some very good copy with Eddie Shleyner’s VGC Plus. It will make you a better writer.”
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Joe Large, Copywriter
“It’s a new era for the modern-day copywriter. Watch VGC Plus!”
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Cain Lewis, Founder of Kraken
“I don’t often recommend products, but if you are a copywriter, VGC Plus is too good a value to pass by.”
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Scott Frothingham, Copywriter
“I’ve learned a lot from Eddie, so I highly recommend joining VGC Plus, his membership program. I’m already seeing results.”
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Aazar Ali Shad, Head of Growth @ Userpilot
“Need to write better copy? Well, here is the first step: join VGC Plus!”
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Garrett Forbes, Digital Content Creator
“A new, awesome resource is surfacing from the seas. Check out VGC Plus!”
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John Lombard, Founder of Superwords
“For all my marketer friends: Eddie has built an incredibly valuable platform. He clearly has an advantage when it comes to creativity.”
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Scott Bagley, Marketer
“Check out VGC Plus and tell me you didn’t learn something new about copywriting. I dare you.”
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Teesha Thomas, Copywriter & Brand Consultant
“Eddie’s giving us insights into how his brain works and how to make our work work better. So much good stuff!”
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Gregory Anne Cox, Marketer
“You don’t need 100 tools or resources. You just need the right one. When it comes to copy, VGC Plus is all you need.”
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Brendan Hufford, SEO
A VeryGoodCopy Patreon community with premium content about copywriting, marketing, and creativity.
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Join VGC Plus now to instantly unlock every post below:
These 174 fascinations sold $50 million worth of ONE book, a single product. I’ve typed each one out for you to read, study, and transcribe.
Learn 3 simple, tried-and-true techniques that create a constant dopamine drip in The Reader's brain.
The winner beat the control by 50%. And it wasn’t outrageous or sensational or absurd. It just did this:
Kelsey pursed her lips. “Weird,” she closed the door. I leaned against the car and read the copy:
Learn how to use The 7 Deadly Sins to instantly make your copy more attractive, interesting, and compelling.
Learn how to connect with your Readers on several distinct emotional levels, each one stronger and more compelling than the last.
Learn the simple formula behind one of the most compelling headline formats you can use as a copywriter.
Get the most out of your hard-earned testimonials. Learn the simple (yet significant) process I've been using for years.
Learn the simple formula I use to turn every closing into a subtle, consistent, practical persuasion tool.
I’m sharing an easy exercise I do year-round, on a daily basis — even over the holidays. It’s become a reflex, a habit. And it works!
Drayton Bird is a copywriting master. He's also a public speaking expert. This is his advice to anyone, anywhere, speaking in public.
Want me to tear down a landing page of your choice?
If you're a VGC Plus patron, just comment with the URL below to enter!
Watch me analyze a landing page, tear it down, then build it back up with a new direct response wireframe.
2143-word transcript included.
Learn the persuasion technique behind one of the best presidential campaign ads of all time — and how you can use it in your own marketing.
Are you still asking prospects to jump on a "demo" call? Stop.
This small change will help you pull more attention, interest, and action.
The great Ben Settle joins us to talk about copywriting & direct marketing — and holds nothing back.
Audio: 47:31
Transcript: 8,736 words
Only for VGC Plus members: you can enter to win a homepage teardown every month.
Coming in December: EDEcorp.com
In March 2020, I had just over 3000 followers on LinkedIn. In November, I got to just under 27,000.
This short story is recommended reading by the greatest copywriters of their time. It will teach you to THINK like an effective copywriter.
What is creativity, really?
And as a copywriter, what exactly do you have to do to make your next ad a "creative" ad people will remember?
Inspired by Guy L. Yolton's 7 guidelines for editing direct mail copy, I use this list to ensure my cold emails are clear and compelling.
My step-by-step process for creating free, collaborative, professional-grade landing page wireframes inside a standard Google word document.
Win a valuable CopyConsult!
I’m giving away 1 per month, only to VGC Plus members.
One of my favorite copywriters and content creators, Dave Harland, joins us for our very first Macro-Interview.
One of the most valuable lessons I learned from one of the most respected and effective direct-response copywriters in the world.
Use this simple, step-by-step process to transform the way you write emails — and forever increase your response rate.
Learn the proven 3-step process David Ogilvy and other advertising greats used to make even the most typical products iconic.
Use this clear, clean, ultra-detailed Micro-Course to launch your work on the internet’s largest, most powerful product-discovery platform.
Enjoy a teardown of the VGC Plus landing page, which enjoyed an overall conversion rate of 25.1%.
Transcription included.
A collection of 241 direct marketing terms and definitions from one of the greatest copywriters of all time.
Mailed in 1982 by the Reagan administration, this letter is among the most compelling political mailers ever written. Let’s unpack it.
This technique worked so well it became basically standard practice in the 1970s. Of course, it will still work in the digital age.
Mailed to over 280 million people from 1976 to 1988, this 2-step direct response control beat 150+ tests before it was finally cycled out.
This 116-word persuasive writing masterclass brought in over $40,000 from a single send. Why did it work so well? Few reasons:
The proven 7-step formula behind the success of one of the longest-running sales letters in history:
The fundamentals in this letter are stellar, so it’s an excellent piece to copywork. Plus, the strategy is rooted in a proven technique…
Moving forward, I’ll be curating and sharing my favorite classic letters and ads inside VGC Plus. This is the first of many:
This 20-point checklist was literally my introduction to direct response copywriting. I can’t overstate how valuable it was to me.
MAD-FU. Having those 5 letters in front of you on a client discovery call is comforting, somehow. Good.
Plus you’ll get 3 brand new posts every week!
** No risk. No commitment. Cancel anytime.
If you’re a “VGC Free” subscriber, you’re amazing and I’m lucky to have you. So you’ll keep getting 1 Micro-Article & 1 Micro-Interview in your inbox each week.
But for only $10/month, VGC Plus members get:
Every week, you’ll get an additional 3 pieces of new, premium, exclusive content only available to members, including:
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Read Micro-Interviews with leading creative talent + Micro-Articles about copywriting, marketing, & creativity — all brand new.
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"Same clear and concise content, just more of it."
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Watch me teardown and analyze Emails + Landing Pages + Sales Letters — explaining the things that made them work, or fail.
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“New videos designed to teach through examples."
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Read comprehensive Micro-Courses designed to efficiently explain a complex topic + Micro-Series that go deep on a single author or book.
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“Get all my most successful marketing playbooks."
“All crafted to give you more value in less time.”
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Small investment. Huge impact.
If “VGC Free” has over 300 excellent reviews, imagine how good VGC Plus will be…
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Conveniently Curated
Get thoughtfully hand-picked persuasion tactics + principles — without spending hours reading books and listening to podcasts.
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Simply
Explained
Get simple-yet-significant breakdowns of complex information — so you can start using what you learn immediately.
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Get it all for the price of a meal at Subway. If you use persuasion at work, this small investment will make a huge impact on your performance.
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