Learn how to connect with your Readers on several distinct emotional levels, each one stronger and more compelling than the last.

Learn the persuasion technique behind one of the best presidential campaign ads of all time — and how you can use it in your own marketing.

Learn the proven 3-step process David Ogilvy and other advertising greats used to make even the most typical products iconic.

This 20-point checklist was literally my introduction to direct response copywriting. I can’t overstate how valuable it was to me.

MAD-FU. Having those 5 letters in front of you on a client discovery call is comforting, somehow. Good.

Learn 3 simple, tried-and-true techniques that create a constant dopamine drip in The Reader's brain.

The winner beat the control by 50%. And it wasn’t outrageous or sensational or absurd. It just did this:

Kelsey pursed her lips. “Weird,” she closed the door. I leaned against the car and read the copy:

Learn how to use The 7 Deadly Sins to instantly make your copy more attractive, interesting, and compelling.

Get the most out of your hard-earned testimonials. Learn the simple (yet significant) process I've been using for years.

I’ve been using it, with success, for years.

Learn the simple formula I use to turn every closing into a subtle, consistent, practical persuasion tool.

I’m sharing an easy exercise I do year-round, on a daily basis — even over the holidays. It’s become a reflex, a habit. And it works!

How the world’s best copywriters and marketers think about formulas, tactics, headlines, fascinations, and other copywriting tropes.

Are you still asking prospects to jump on a "demo" call? Stop. This small change will help you pull more attention, interest, and action.

In March 2020, I had just over 3000 followers on LinkedIn. By November 2020, I got to just under 27,000. Here’s how:

This short story is recommended reading by the greatest copywriters of their time. It will teach you to THINK like an effective copywriter.

What is creativity, really? And as a copywriter, what exactly do you have to do to make your next ad a "creative" ad people will remember?

Inspired by Guy L. Yolton's 7 guidelines for editing direct mail copy, I use this list to ensure my cold emails are clear and compelling.

One of the most valuable lessons I learned from one of the most respected and effective direct-response copywriters in the world.