What is creativity, really?

And as a copywriter, what exactly do you have to do to make your next ad a "creative" ad people will remember?

Inspired by Guy L. Yolton's 7 guidelines for editing direct mail copy, I use this list to ensure my cold emails are clear and compelling.

My step-by-step process for creating free, collaborative, professional-grade landing page wireframes inside a standard Google word document.

Win a valuable CopyConsult!

I’m giving away 1 per month, only to VGC Plus members.

One of my favorite copywriters and content creators, Dave Harland, joins us for our very first Macro-Interview.

One of the most valuable lessons I learned from one of the most respected and effective direct-response copywriters in the world.

Use this simple, step-by-step process to transform the way you write emails — and forever increase your response rate.

Learn the proven 3-step process David Ogilvy and other advertising greats used to make even the most typical products iconic.

Use this clear, clean, ultra-detailed Micro-Course to launch your work on the internet’s largest, most powerful product-discovery platform.

Enjoy a teardown of the VGC Plus landing page, which enjoyed an overall conversion rate of 25.1%.

Transcription included.