VeryGoodTags: How to Write Timeless Taglines

VeryGoodTags: How to Write Timeless Taglines

You’ll learn a reliable and repeatable process for writing one of the most difficult sentences in all of copywriting: the tagline.

Includes a 3,094-word transcript

Video Length: 22:58

Big Ideas: How to Invent Irresistible Marketing

Big Ideas: How to Invent Irresistible Marketing

You’ll learn a proven, powerful formula for creating “Big Ideas” that help you position virtually any product in an exciting, different, compelling way.

Includes a 3,335-word transcript.

Video Length: 21:52