You’ll learn a reliable and repeatable process for writing one of the most difficult sentences in all of copywriting: the tagline.
Includes a 3,094-word transcript
Video Length: 22:58
You’ll learn a reliable and repeatable process for writing one of the most difficult sentences in all of copywriting: the tagline.
Includes a 3,094-word transcript
Video Length: 22:58
You’ll learn a proven, powerful formula for creating “Big Ideas” that help you position virtually any product in an exciting, different, compelling way.
Includes a 3,335-word transcript.
Video Length: 21:52