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Feel free to refer anyone to subscribe to VeryGoodCopy by sharing your unique referral code via email or on social media.

Thanks so much for your support — and I’ll see you at your next milestone. :)

EDDIE SHLEYNER
VeryGoodCopy, founder

I sent it to my mentor. He watched it and called me.

“Hey,” he said, “very well done.”

“Yeh?” I said, “I dunno — I wish it were better…”

“Better?” he was incredulous. “Better than what I just watched?”

“I’m just talking over a slide deck," I said. 

“And what’s wrong with that?”

“I dunno,” I said, “people like production value.”

“That’s your ego talking,” he said. “People like value — period — and there’s more of it packed into this 22-minute video than many full-length courses.”

I’ll give him that. The “first draft” of this Micro-Course was a 12,245-word brain dump about copywriting research. At first, I was pleased with how comprehensive it was. But the more I read it, the less comfortable I felt...

VeryGoodCopy Micro-Courses are supposed to be narrow and deep, focused.

What I had in front of me was broad and shallow, generalized, almost trite. No good. So I went back to the first draft, pulled out the single most valuable concept, and I zoomed in on it.

I zoomed in on the concept, the formula and each variable. Then I analyzed one example after another, lending crucial context. Then I closed with an exercise that, over time, will actually help you think in big ideas — automatically.

The final product is a 3,335-word script laid over 64 slides, neatly packaged into my first-ever Video Micro Course. It’s not high-tech but it is clear and concise, designed to teach you a complex, career-changing marketing principle in just 22 minutes.

Enjoy!

Thanks again for sharing VeryGoodCopy with your people. I don’t take it for granted it at all. 🙏

You’re only 5 referrals away from unlocking your next milestone.

Feel free to refer anyone to subscribe to VeryGoodCopy by sharing your unique referral code via email or on social media.

EDDIE SHLEYNER
VeryGoodCopy, founder