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CREATED BY EDDIE SHLEYNER:

 
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VeryGoodCopy - 100s of proven copywriting principles & techniques, for free | Product Hunt Embed
 
 
 
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“Eddie’s a damn good marketer. I recommend him.”

~ Drayton Bird
Global Creative Director @ Ogilvy & Mather

 
 

26,941 copywriters, marketers, and entrepreneurs subscribe to the VeryGoodCopy newsletter.

Here’s what some folks are saying:

 

🔻🔻🔻

Scroll Right 👉
"Eddie's a damn good marketer. I recommend him."
"Eddie's a damn good marketer. I recommend him."

DRAYTON BIRD

Global Creative Director @ Ogilvy & Mather

“Eddie is a fantastic copywriter.”
“Eddie is a fantastic copywriter.”

ANN HANDLEY

Chief Content Officer @ MarketingProfs

"VeryGoodCopy is a copywriting goldmine."
"VeryGoodCopy is a copywriting goldmine."

HARRY DRY

Founder @ MarketingExamples

“There’s a fella who knows something about copy.”
“There’s a fella who knows something about copy.”

DAVE GERHARDT

Chief Brand Officer @ Drift

"Eddie is one helluva interviewer, an absolute pleasure to talk to."
"Eddie is one helluva interviewer, an absolute pleasure to talk to."

BEN SETTLE

Email Marketing Master

“Eddie must be commended for his services to copywriting.”
“Eddie must be commended for his services to copywriting.”

VIKKI ROSS

Master Copywriter

"I love everything Eddie writes and teaches! Definitely a huge fan..."
"I love everything Eddie writes and teaches! Definitely a huge fan..."

KIM KRAUSE SCHWALM

A-List Direct Response Copywriter

“Eddie won the 2019 Marketing MVP award at G2 for a reason."
“Eddie won the 2019 Marketing MVP award at G2 for a reason."

RYAN BONNICI

Forbes 26th Most Influential CMO

“Eddie gets it — he’s a joy to work with and does so at the highest level.”
“Eddie gets it — he’s a joy to work with and does so at the highest level.”

SCOTT DIKKERS

Founding Editor @ The Onion 🧅

“If you want to learn about copywriting, read VeryGoodCopy.”
“If you want to learn about copywriting, read VeryGoodCopy.”

LISA PIERSON

Partner @ CopyHackers Agency

"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."
"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."

JUSTIN WELSH

SaaS Advisor & Writer

Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."
Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."

GODARD ABEL

CEO @ G2.com

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

DAVID GARFINKEL

A-List Direct Response Copywriter

“Eddie’s an absolute master of the copywriting craft.”
“Eddie’s an absolute master of the copywriting craft.”

DAVE HARLAND

Founder @ The Word Man

“Absolutely love VeryGoodCopy’s newsletter.”
“Absolutely love VeryGoodCopy’s newsletter.”

KEVIN INDIG

Director of SEO @ Shopify

“Eddie’s ideas are fresh, writing immaculate.”
“Eddie’s ideas are fresh, writing immaculate.”

GINNY MINEO

Growth @ Grammarly

“VeryGoodCopy is one of the best copywriting resources around."
“VeryGoodCopy is one of the best copywriting resources around."

JORGE SELVA

Director of Growth @ Help Scout

“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”
“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”

ADAM GOYETTE

Chief Marketing Officer @ Help Scout

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”
“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”

TYLER J. KOENIG

Conversion Copywriter

“There's only one copywriting website I follow — and that is VGC.”
“There's only one copywriting website I follow — and that is VGC.”

JESSE ROWE
Head of Growth @ G2

“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”
“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”

TOMMY WALKER

Editor-in-Chief @ Shopify Plus & CXL

“Eddie is a truly gifted writer."
“Eddie is a truly gifted writer."

CARLY STEC

Lead Editor @ HubSpot Marketing Blog

“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”
“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”

JASON VANA

Founder @ SHFT Marketing

“Eddie’s posts are crazy engaging — the dude knows his shit.”
“Eddie’s posts are crazy engaging — the dude knows his shit.”

JUSTIN BLACKMAN

Founder @ Pretty Fly Copy

“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”
“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”

CAMILLE TRENT

Managing Editor @ MarketerHire

“Eddie Shleyner is a darn good writer.”
“Eddie Shleyner is a darn good writer.”

JIMMY DALY

Founder @ Superpath

"Copywriting is a superpower — and Eddie has mastered it."
"Copywriting is a superpower — and Eddie has mastered it."

RAMLI JOHN

Managing Director @ ProductLed

“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”
“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”

NIKHIL NARAYANAN

Creative Director @ Ogilvy & Mather

"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."
"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."

EDEN BIDANI

Copywriter @ Greenlight Copy

"Highly recommend studying Eddie's work — great content from a great person."
"Highly recommend studying Eddie's work — great content from a great person."

MARK KILENS

VP of Content @ Drift

"Best of" Reviews #2
“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy

"Best of" reviews #3
“The ONLY email newsletter I will set time aside to read!”

— — —
Alexander Fassam, Copywriter @ Infinity

“VeryGoodCopy is one of the best copywriting blogs around…”

— — —
Wistia Marketing Blog


“Eddie won the 2019 Marketing MVP award at G2 for a reason…”

— — —
Ryan Bonnici, CMO @ G2.com


“Eddie gets it. He’s a joy to work with and does so at the highest level.”

— — —
Scott Dikkers, Founder @ The ONION

“The dude knows his stuff.”

— — —
Justin Blackman, Founder @ Pretty Fly Copy

MICRO-ARTICLES

 
 
 

Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

 
 
"Best of" Reviews #4
“There’s no better copywriting blog than VeryGoodCopy.”

— — —
Brad Williamson, Freelance Copywriter

“I love that you share this information so generously.”

— — —
Di Clements, Founder @ On-Time Copy

“Eddie never runs out of good ideas.”

— — —
Vinicius Aguiari, Founder @ VidaHacker

“I’ve become a better copywriter thanks to the VeryGoodCopy blog.”

— — —
John Ford, Freelance Copywriter

“I love how you convey so much in so few words.”

— — —
Rohan Bhardwaj, Executive Assistant @ IIT Bombay

"Best of" Reviews #5
“The essential website for storytellers.”

— — —
Yoni Solomon, Director of Product Marketing @ G2.com

“My #1 go-to resource for inspiration.”

— — —
Carmen Ward, Email Marketer @ Homes.com

“The only newsletter I actually open and read.”

— — —
Naomi Faye, Freelance Copywriter

“Like no other copywriting advice on the internet.”

— — —
Raashi Singhi, Entrepreneur

“It’s good enough that I feel bad reading it for free.”

— — —
Jordan Judor, Freelance Copywriter

"Best of" Reviews #6
“Absolutely transformed the way I approach copywriting.”

— — —
Nina Vasic, Marketing Coordinator @ Monogram Creative

“Eddie’s a master of his craft…”

— — —
Jim Williams, VP of Marketing @ BlueCat Networks

“I search it out if I missed it!”

— — —
Jeffrey Thomas, Founder @ Persuasion Reading List

“Some of the most actionable advice out there.”

— — —
Alex Boyd, Founder/CEO @ RevenueZen

“Expertly crafted mix of literary genius meets Adman.”

— — —
Dezaray Caraballo, Freelance Copywriter

MICRO-INTERVIEWS

 

Absorb wisdom from leading copywriters, marketers, designers, and other creative pros.

 
 
"Best of" Reviews #7
“One of the best copywriting sources in the industry.”

— — —
Richard Barr, Freelance Copywriter

“Top-5 copywriting websites to check every week.”

— — —
Aishwarya Jagani, Freelance Copywriter

“I can’t believe this newsletter is free.”

— — —
Angel D. Gonzalez, Co-Founder & CMO @ Snappy Kraken

“Every issue is guaranteed to teach you something new…”

— — —
André Spiteri, Freelance Copywriter

“The copywriting newsletter you wish you had found earlier…”

— — —
Philipp Heuberger, Freelance Copywriter

"Best of" Reviews #8
“I don’t think I’ll ever unsubscribe from VeryGoodCopy.”

— — —
Yasemin Demetriou, Growth Manager @ AgriWebb

“A unique perspective that stands out from the rest.”

— — —
Amir M., CEO @ Blackcreek

“Some of the best insights on copywriting I’ve ever read.”

— — —
Zac Garside, Founder @ Install Advantage

“One of the best copywriting newsletters out there.”

— — —
Finn Lobsien, Founder @ Effective Emails

“Eddie is a true inspiration to the writing community…”

— — —
Jackie Quiring, Freelance Copywriter

"Best of" Reviews #9
“Eddie holds nothing back…”

— — —
Cuyler Callahan, Freelance Copywriter

“The quality makes me wonder how this is free!”

— — —
Adam Sadowski, Head of Design @ Event Cadence

“VeryGoodCopy is really one of the best blogs out there.”

— — —
Ebosetale Oriarewo, Founder @ How to Write Right

“I’ll always be a subscriber.”

— — —
Uwemedimo Usa, Copywriter @ Ace Tech Writer

“Some of the best information to become a better copywriter.”

— — —
Alexander Rodriguez, Founder @ Electrician Path

 

"Eddie gets it. He's a joy to work with and does so at the highest level."

 
 
Scott Dikkers.JPG
 

Scott Dikkers
Founder & Editor-in-Chief @ The ONION 🧅

 
 
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publishes several types of Micro-Content:
 
 

Articles

Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

Interviews

Absorb wisdom from leading copywriters, marketers, designers, and other creative pros.

Courses

Micro-Courses.GIF

Concise, prescriptive, content designed to help you quickly understand a complex topic.

Series

Micro-Series.GIF

Concise, prescriptive, content designed to help you quickly understand a complex topic.

 
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LEARN TO PERSUADE

✅ Join thousands of email subscribers
✅ Less than 0.4% of readers unsubscribe
✅ Never miss a Micro-Article or -Interview
✅ Get instant email access to VGC's founder
✅ Be first in line to get new, free Micro-Courses

"Best of" Reviews #2
“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy

Hey, I’m Eddie.

 
Eddie Shleyner Headshot.GIF
 

I'm a Direct Response Copywriter
& Content Marketer.

I write VeryGoodCopy.

 

Thousands of copywriters, marketers, and entrepreneurs subscribe to my weekly VeryGoodCopy micro-articles and -interviews about copywriting, marketing & creativity.

 
VeryGoodCopy [Small].png
 

I was the Lead Copywriter & Campaign Strategist at G2.com, the world’s largest B2B marketplace.

🏆 In 2019, I was awarded Marketing MVP of the Year 🏆

 
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My articles on HubSpot, Hootsuite, and Forbes have been shared hundreds of thousands of times and I’m a Guest Lecturer at Boston University.

 
 
 
 
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Learn to Persuade

Subscribe to get a convenient roundup of VeryGoodCopy's concise, actionable Micro-Content about copywriting, marketing, and creativity in your inbox.


✅ Join thousands of email subscribers
✅ Never miss a Micro-Article or Interview
✅ Get instant email access to VGC's founder
✅ Be first in line to get new, free Micro-Courses

✅ Less than 0.4% of readers unsubscribe

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"Celebrity" testimonials
"Eddie's a damn good marketer. I recommend him."
"Eddie's a damn good marketer. I recommend him."

DRAYTON BIRD

Global Creative Director @ Ogilvy & Mather

“Eddie is a fantastic copywriter.”
“Eddie is a fantastic copywriter.”

ANN HANDLEY

Chief Content Officer @ MarketingProfs

"VeryGoodCopy is a copywriting goldmine."
"VeryGoodCopy is a copywriting goldmine."

HARRY DRY

Founder @ MarketingExamples

“There’s a fella who knows something about copy.”
“There’s a fella who knows something about copy.”

DAVE GERHARDT

Chief Brand Officer @ Drift

"Eddie is one helluva interviewer, an absolute pleasure to talk to."
"Eddie is one helluva interviewer, an absolute pleasure to talk to."

BEN SETTLE

Email Marketing Master

“Eddie must be commended for his services to copywriting.”
“Eddie must be commended for his services to copywriting.”

VIKKI ROSS

Master Copywriter

"I love everything Eddie writes and teaches! Definitely a huge fan..."
"I love everything Eddie writes and teaches! Definitely a huge fan..."

KIM KRAUSE SCHWALM

A-List Direct Response Copywriter

“Eddie won the 2019 Marketing MVP award at G2 for a reason."
“Eddie won the 2019 Marketing MVP award at G2 for a reason."

RYAN BONNICI

Forbes 26th Most Influential CMO

“Eddie gets it — he’s a joy to work with and does so at the highest level.”
“Eddie gets it — he’s a joy to work with and does so at the highest level.”

SCOTT DIKKERS

Founding Editor @ The Onion 🧅

“If you want to learn about copywriting, read VeryGoodCopy.”
“If you want to learn about copywriting, read VeryGoodCopy.”

LISA PIERSON

Partner @ CopyHackers Agency

"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."
"I visit VGC weekly to upgrade my copywriting. Eddie does an incredible job."

JUSTIN WELSH

SaaS Advisor & Writer

Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."
Eddie owned copywriting at G2 and won our annual Marketing MVP award — well deserved."

GODARD ABEL

CEO @ G2.com

“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”
“Eddie has taken a different approach to copywriting from anyone else I’ve come across.”

DAVID GARFINKEL

A-List Direct Response Copywriter

“Eddie’s an absolute master of the copywriting craft.”
“Eddie’s an absolute master of the copywriting craft.”

DAVE HARLAND

Founder @ The Word Man

“Absolutely love VeryGoodCopy’s newsletter.”
“Absolutely love VeryGoodCopy’s newsletter.”

KEVIN INDIG

Director of SEO @ Shopify

“Eddie’s ideas are fresh, writing immaculate.”
“Eddie’s ideas are fresh, writing immaculate.”

GINNY MINEO

Growth @ Grammarly

“VeryGoodCopy is one of the best copywriting resources around."
“VeryGoodCopy is one of the best copywriting resources around."

JORGE SELVA

Director of Growth @ Help Scout

“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”
“At G2, Eddie would routinely get our campaign landing pages converting at over 60%.”

ADAM GOYETTE

Chief Marketing Officer @ Help Scout

“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”
“Easily on the Mount Rushmore of marketing newsletters — unmatched delivery and insight.”

TYLER J. KOENIG

Conversion Copywriter

“There's only one copywriting website I follow — and that is VGC.”
“There's only one copywriting website I follow — and that is VGC.”

JESSE ROWE
Head of Growth @ G2

“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”
“I want to be Eddie Shleyner when I grow up — literally every article is so good, it's maddening.”

TOMMY WALKER

Editor-in-Chief @ Shopify Plus & CXL

“Eddie is a truly gifted writer."
“Eddie is a truly gifted writer."

CARLY STEC

Lead Editor @ HubSpot Marketing Blog

“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”
“Eddie Shleyner is a beast at copywriting — his website and newsletter are legendary.”

JASON VANA

Founder @ SHFT Marketing

“Eddie’s posts are crazy engaging — the dude knows his shit.”
“Eddie’s posts are crazy engaging — the dude knows his shit.”

JUSTIN BLACKMAN

Founder @ Pretty Fly Copy

“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”
“Eddie Shleyner is a brilliant copywriter, with one of the best newsletters out there.”

CAMILLE TRENT

Managing Editor @ MarketerHire

“Eddie Shleyner is a darn good writer.”
“Eddie Shleyner is a darn good writer.”

JIMMY DALY

Founder @ Superpath

"Copywriting is a superpower — and Eddie has mastered it."
"Copywriting is a superpower — and Eddie has mastered it."

RAMLI JOHN

Managing Director @ ProductLed

“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”
“Eddie adds more value to my feed than 99.9% of others on LinkedIn.”

NIKHIL NARAYANAN

Creative Director @ Ogilvy & Mather

"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."
"VeryGoodCopy is pretty much the only email newsletter I look forward to each week."

EDEN BIDANI

Copywriter @ Greenlight Copy

"Highly recommend studying Eddie's work — great content from a great person."
"Highly recommend studying Eddie's work — great content from a great person."

MARK KILENS

VP of Content @ Drift