Less is more and keep it simple.

If you can't explain a message simply enough for a 6-year old to understand, you don't understand it sufficiently yourself.

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Submitted by Richard Mort

Also, don't use too many fonts, colors and sizes. Too many bold, italics and underline in one page will give your readers a headache.

It's not really a copywriting tip but people use it to emphasize and just make a mess of their copy.

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Submitted by Irit Levi

Never sacrifice clarity for the sake of cleverness.

If your “creative” message is difficult to understand, it’s missing the mark.

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Submitted by Tiffany Ingle

Aesthetics matter.

Use a font type that's easy on the eyes — clear and big enough.

Play with variety — bolding, italicizing, underlining, bulleting and indenting text helps.

Often, good content is lost/missed because of clumsy formatting. A visually appealing piece certainly grabs the reader's attention.

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Submitted by Henna Malik

After you write your first draft, go do something else. Grab a coffee, have a hallway chat, just something else.

Come back and you'll be more apt to find your grammatical errors and easy improvements.

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Submitted by Marcy Comer

When writing copy, build your copy around just one major promise.

You don't need to sprinkle promises around your copy, build on one major promise. (This way you won’t overwhelm your reader.)

And make sure the promise is clear to your reader.

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Submitted by Ola Ojebola

Adding "which is" can make you sound more highfalutin.

"What's that in your hand?" to "What is that which is in your hand?"

Or "when the moon hits your eye like a big pizza pie, that's amore" to "that which is amore."

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Submitted by Steve Czajkowski

My college drumline instructor would tell the group, “For the notes to make sense, you have to give the rests their full value. Don’t rush.”

It’s musical advice that I think translates well to copywriting.

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Submitted by Liz Feezor

I always break up the document into different sections before I start writing it. I make pointers — usually in the form of questions — that help remind me of exactly what each paragraph should focus on, along with the ideal number of words in each paragraph.

This way the writing does not end up being too long-winded in unnecessary sections!

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Submitted by Jovie Benson Lyngdoh

Copy isn’t always written or verbal.

Images and design impart the emotion needed to spark interest or impart your meaning. When copywriters understand design and desire, they can give designers clear instruction and work together to create something that drives results (rather than something that’s just there for the sake of filling space).

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Submitted by Ari Rule

That little voice in your head that talksfasterwhenIwrotethis and SHOUTED WHEN I WROTE THIS? It's your best friend. Listen to it and use it to write dynamic copy that makes people feel like they're listening to you speak.

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Submitted by Connor Kunz

Put your writing on the chopping block.

Plan on removing at least 30% of the words from whatever you write, regardless of how long it is initially.

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Submitted by Connor Kunz

To engage the reader scrolling the feed or opening the email, always start strong – "in medias res".

1) Hi Michal, I hope this email finds you well. I'm a sales representative at the My Office Supplies Co. and I would like to let you know that we are providing the best quality copy paper in the market.

VS

2) Hi Michal, run out of copy paper? No worries, we've got you covered.

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Submitted by Michal Tomek

A study called the Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly (amazing name, I know) showed that people view you as more intelligent if you explain a concept simply.

There's no need to make things complicated. If anything, this could ostracise potential customers from using your client's services.

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Submitted by Jasmine Batchellor-Sequeira

Splitting a bulky paragraph in half is a service to the reader.

Long paragraphs simply signal a heavier load of message and therefore look less friendly. The writer starts a new paragraph where he can to make the text from the start appear easier to read.

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Submitted by Steve Czajkowski

Your product is not the hero of the story. Your customer is!

Your product is simply the tool that empowers your customer to become the hero in their own story by helping them overcome an obstacle or achieve a new status.

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Submitted by Laura Sutton

Don't make your copy about your company.

Make it about the reader and the incredible benefit they will get from the product/service you are selling.

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Submitted by Luis Molina Sanchez

I like to do the Steven Spielberg test.

If I gave my copy to a director would they know how to set up the shot for a movie? Do my words give enough description or is there a disconnect between what my copy says and what my reader pictures?

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Submitted by Abby J. Wilson

Consider end reader emotions. Humans are emotion-driven. 80% of success in life is human relations. Your words have the power to move people. Use them.

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Submitted by Richard Mort

My tip: Do proper research.

What does that mean? Get a spreadsheet, and find your target audience online. Write those hopes, dreams, struggles, and problems down. Write also what WORKS for them. How do you find them?

Reddit forums. Competitor reviews. Twitter discussions. Blog post comments. Amazon Reviews. YouTube comments.

And then, do this. It's so simple, and it will make your copy much better: Use their language (e.g., their words, sentences) in your copy. Your target audience will feel more connected to your copy.

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Submitted by Bruce De Meester