DIN & DIE:
Do It Now & Do It Everyday
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Submitted by Kiran Navaratna
No matter how good your copy is, people won't read it if they can't read it.
Make sure it's big enough in emails, lead magnets and (especially) website copy!
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Submitted by Karen F
"Never write like you're the best person in the room, but write like your reader is."
Too often, we trip over finding clever copy or jargon-laden explanations to launch us into "thought leadership" stardom. But that copy doesn't do anything for us.
Writing like your audience matters most humbles our (at times) verbose styles and keeps us focused on our readers.
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Submitted by Shelby Rogers
I often think to myself that philosophers were the original copywriters; rhetoric their copywriting techniques, the courtroom and public theatres their landing pages and ads.
So maybe we can steal from them.
Anaphora: repeating the start of a sentence for effect.
VeryGoodCopy teaches persuasion.
VeryGoodCopy teaches copywriting.
VeryGoodCopy is a continuous course of copywriting teachings, delivered one morsel at a time.
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Submitted by Sam Holston
Love asking the simple question: “and...why should I care?” from the audience’s perspective.
Headline—why should I care?
Opening sentence — and “why should I care?”
The rest — again, “why should I care?”
Simple, but if you constantly ask that question, you’ll always keep your reader top of mind. It’s hard to talk jargon when you’re in their heads.
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Submitted by Liz Bothwell
Keep practising your brevity.
Revisit your texts and ask yourself, "Can I keep the meaning and use fewer words?"
Working within character limits (such as writing tweets, for instance) helps bring your attention to your character/word count and helps you practice saying more with less.
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Submitted by Michael Freason
Each and every line of your copy should keep your readers sliding down a slippery slide all the way to the end and the process starts with a great headline.
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Submitted by Adewale Adeyemi