When writing copy, use simple everyday English. Avoid unnecessary buzzwords.

When you do this, most intelligent readers won't feel insulted... and the less informed readers will understand your message.

Win-win.

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Submitted by Dammy Azeez

I can spend all day struggling to find the perfect words.

As soon as my head hits the pillow? It’s like a thesaurus up in there.

My tip: keep a bedtime thoughts journal next to your bed. Too many times I’ve repeated my words of wisdom over and over again not wanting to turn on the light — to then immediately forget them in the morning.

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Submitted by Eppie Shepherd

Always refine your writing, and keep it as concise as possible. Don’t stop after your first draft.

You have to keep editing.

You have to be 'cull' to be kind!

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Submitted by Liz Bates

Whitespace is key.

It gives the reader a chance to pause, to relax, and to soak in all the information.

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Submitted by Joseph McMullen

No matter how good your copy is, people won't read it if they can't read it.

Make sure it's big enough in emails, lead magnets and (especially) website copy!

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Submitted by Karen F

Favorite tactic for developing tone of voice guidelines: creating a super detailed, highly visual fictional character to help new writers get into brand character before writing a single piece of content.

• How does she act?

• What does she look like?

• Is she in a mood right now?

Accompany with visuals and playlists too. This makes her feel even more real.

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Submitted by Isabel Jarnstrom

Think of who your target client is and put “Dear so-and-so” (only use an actual name) before you start writing your copy. Not only will it help you stay focused on who you’re writing to, but it’ll also help you keep your copy more conversational.

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Submitted by Jennifer Hickerson

Use YOU more than using I/we because your customers matter first before you. They don't want to listen to what you've accomplished; instead, they would like to know what you can do for them.

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Submitted by MD. Shoriful Islam

Here's a quick tip: Read.

Immersing yourself in good writing is one of the best things you can do to become a better writer.

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Submitted by Scott Frothingham