I always go for simple sentences with the least punctuations.
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Submitted by Aparna Bhowmick
The fewer the adjectives and adverbs in your sentence, the stronger your message.
Use as few adjectives and adverbs as possible.
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Submitted by Augustine O. Ojeh
A simple rule that helps me: write it perfectly, beautifully — then cut it in half.
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Submitted by Tim Roan
Fewer words slaps harder.
Cut down the number words to the bare minimum without distorting the message.
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Submitted by Augustine O. Ojeh
Yes, there is "power in the pause" as I call it.
The space literally allows us to take a breath and absorb the words. Without the space, we would literally run out of breath. White space is as effective as the words themselves. They go hand in hand.
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Submitted by Ali Chambers
Curiosity, excitement, and engagement are intertwined.
Provide just enough information to drive the reader in your desired direction. Don’t provide more than enough. Don’t provide less than enough. Find the equilibrium amount of details.
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Submitted by Augustine O. Ojeh
Don’t do all the thinking for the readers. Allow them to use their imagination, too. Your copy resonates when it stirs thoughts, simple obvious questions, and awe.
That said, make sure your sentences don’t trigger conflicting questions.
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Submitted by Augustine O. Ojeh
When copywriting, use simple, very easy to comprehend vocabularies/words.
Nobody has time to check the dictionary when reading your copy.
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Submitted by Joshua Dabo
Write… anything. Then rewrite it so every word in what you wrote is either a one- or two-syllable word. (Syllable is the only 3-syllable word in that sentence.)
It will keep your writing clear, simple.
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Submitted by Steve Lance
Include the most important benefit of your product in the first line of your copy.
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Submitted by Shaniese Alston
Do not write web copy in a vacuum.
Insist on seeing the wireframes before you begin.
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Submitted by Nancy Slome
My tip is to write when you are feeling your freshest.
Never tackle a project when you're feeling tired, unfocused, or stressed. I love to get my deepest writing completed first thing in the morning - before checking emails, before reviewing my daily to-do's, even before my first cup of coffee!
This also sets a great tone for the rest of the workday.
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Submitted by Emily Rae Schutte
Research first.
Write second.
Edit third.
Don't try to do too much at once.
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Submitted by Camille Trent
Start with verbs.
Make a list of active, two syllable verbs. The verbs need to have a great sound (when you say them aloud) as well as a pertinent meaning. Then write down all words that connect you to product. Go through the list and edit out anything that makes a "bump" or pause in your intake of data.
The remaining words will generate copy.
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Submitted by Marie Chambers
I think the first five bars of Beethoven's 5th Symp — the actual sheet music — shows complete silence.
He wrote it so that when the music starts, there's no music.
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Submitted by Steve Czajkowski
Write like a maniac. Stop.
Incubate for a day or 2.
Come back. Edit like a lunatic.
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Submitted by Cain Lewis
Read everything out loud. Everything. (And properly out loud, not whispering to yourself. Embrace the crazy.)
Honestly, so much poor copywriting could be improved by this one simple trick. You can intuitively hear rhythm.
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Submitted by Ettie Holland