In-text formatting is definitely a great way to highlight important points. And while using font sizing as a differentiator is also a popular technique in graphic design, it isn't usually an available option for plain-text posts like these. What I like to do is to use spacing and paragraph length for this exact purpose.
Like this. It captures attention.
This is all about using negative space. That's why block quotes stand out so well in publications and books. That and the combination of font sizing and in-text formatting is a sure-fire way to use contrast.
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Submitted by Jack Chan
No matter the type of copy you’re writing, think of someone you know (friend, relative, acquaintance) that most closely resembles your target market and write TO them. You can even call them to get their thoughts.
And later, you can thank them when the right words flow!
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Submitted by Chris Pawar
Use contractions. They’ll keep your text tighter and more natural.
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Submitted by Esti Bald
Think like you are about to buy the product/service.
Edit like you are almost there to the cart
Proofread like you would if it had bank account details.
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Submitted by Dhwani Sangani
Write at a 6th grade level. Your readers are smart, but their brains are busy. Make them burn the fewest calories possible.
NO: Fully optimized for the enterprise marketplace, our award-winning conversion mechanism transforms your product into customizable deliverables to satisfy your end user.
YES: Your customers will love the toast you make in our restaurant-grade toaster.
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Submitted by Jon Vann Sprecher
Too much bolding, underlining, and too many emojis confuse the reader.
Too much contrast = no contrast.
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Submitted by Greg Carmichael
One of the most important copywriting tools I have been fortunate to learn is spacing.
The late Gary Halbert emphasized this often. When you create spacing in your writing, it encourages the reader to keep reading and helps maintain the flow...
Like this.
As opposed to having blocks of super-long paragraphs containing both relevant and irrelevant information you want your reader to consume because you are excited and want him/her to be as excited as you are. This will ultimately make the reader struggle to understand, lose interest, and most likely stop reading. Like this one.
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Submitted by Benny Motalem
Type "copywriting tips" into YouTube.
Then go to the FILTER and request SHORT videos sorted by VIEW COUNT. The cream rises to the top as they say, some excellent content available there.
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Submitted by Richard Mort
Avoid repeating the same word too often by using a thesaurus or the synonym finder in MS Word (right-click the word for this option).
Do this while you edit so you stay in the writing flow.
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Submitted by Juliana Hahn
“That” is usually a throwaway word. Strike it from copy for a cleaner and more direct message.
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Submitted by Carol Anderson Raym
