Use persuasive words like “convenient” and “indispensable” and “money-saving” to create a sense of need in your reader's mind.

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Submitted by Shelly Steffler

By all means, copy.

But never, ever plagiarize.

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Submitted by Kiran Navaratna

Always start your page or email at your reader's stage of awareness.

If all your reader knows is she's got a problem, lead with that problem. If she's already started looking into solutions, lead with what sets your solution apart from those others. If she already knows about your solution, lead with testimonials and proof of awesomeness. If she's ready to buy, focus on features and benefits (and mostly just try to get out of the way).

This applies to the whole funnel, too.

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Submitted by Meg Harris

Take at least 24 hours before you come back to your content piece to edit it or write draft no 2.

This way you have cleared all the clutter from your brain regarding the topic and you come back with clarity, new perspective and are in a state of flow.

Personally, I like to meditate for 5 mins before I start writing again. It works wonders!

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Submitted by Meena Azzollini

Lead with empathy.

Know who you are writing to, know what they are feeling, and know how to meet them where they are.

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Submitted by Pat Timmons

Before sending an email, I transcribe what I'm going to say into my phone. I imagine that someone is sitting with me and I'm having a conversation.

How we write is not how we talk.

I've found this to be effective.

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Submitted by Tom Short

Don’t be afraid of personal pronouns!

“You” is one of the best words you can use as a copywriter.

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Submitted by Sarah Sehgal

When writing CTA buttons, don't just leave it at "Submit" or "Sign up".

Instead, try to rephrase it as if it came from the person themselves.

For example: "Yes, sign me up" or "Yes, save me a seat." Sounds much more persuasive.

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Submitted by Benjamin Steele

Delete 'that'.

Not every instance, obviously. But consider if it's serving meaning, or just adding a syllable to trip over. "I think that we should..." vs. "I think we should..." — nothing lost, punch gained.

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Submitted by Katie Palmer

Before you write anything, interview your target audience (via a mass survey or a 1-on-1 phone call).

This way you can be sure your copy speaks to them in words they use and understand at a glance.

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Submitted by Erin Balsa