Condense copy by putting the section on Twitter and whittle away at the excess.

Twitter's character count will tell you when you've done enough!

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Submitted by Jessie Taylor

There’s this great quote: "Adverbs are a sign you used the wrong verb."

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Submitted by Malka Winner

Use “The Diamond Structure” in your copy.

Basically, beginnings and endings count more than middles. Make the most of these high-traffic locations: use them to distil your message or highlight what readers need to remember.

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Submitted by Maaike Klein

To hook readers, don't tell them what they already know in an introduction.

For example, if I google "How To Write Good Copy", I already know why good copy is important. So why waste an introduction telling me that it boosts sales?

Instead, tell me how informative content with a conversational style will boost sales.

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Submitted by Alice Draper

Replace "i"s and "we"s in your copy with "you"s as much as possible.

And watch the focus of your copy shift to your audience.

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Submitted by Philip Kuehnen

Write it bad then write it better.

Basically, get the words down on the page first to get the ball rolling, then you can go back and spend time improving it. This helps me start without any fussing or self doubt.

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Submitted by Mollie Woolnough-Rai

A tool for cutting adverbs is to replace the adverb and verb it supports with a different verb.

Change 'he walked softly' to 'he tiptoed.'

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Submitted by Celeste Pouliot

You and I. Copy is a conversation happening between You and I.

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Submitted by Sam Holston

Take the time to edit.

Read copy out loud to make sure it sounds conversational.

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Submitted by Carole Reinert

Turn prepositional phrases and relative pronouns into (compound) adjectives for snappier, more interesting sentences.

For example: "The girl with the blonde hair who is talking loudly" vs. "The loud-talking, blond-haired girl" — less clunky, right?

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Submitted by Katie Palmer