Use the "so what?" test when you review your pain poking, headlines, benefits, etc.
As in "This blanket, woven from spider's web fiber, is like no other blanket." Sounds cool at first but so what about spider's web makes me want to buy it.
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Submitted by Gregory Anne Cox
Each and every line of your copy should keep your readers sliding down a slippery slide all the way to the end and the process starts with a great headline.
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Submitted by Adewale Adeyemi
Always create URGENCY or SCARCITY in your copy.
There should always be a reason for your readers to take action ASAP.
Simply put, it means saying something that makes your readers feel they need to act NOW, without delay. You do this by planting FOMO, or the Fear Of Missing Out. This could come in the form of a:
short deadline
price increase
limited number of entries
When you create Urgency or Scarcity in your copy... people are TRIGGERED to act fast and take action on your offer.
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Submitted by Timilehin Tunde
When copywriting, present features as benefits.
For example, a PC with keyboard backlight might look like this:
Features: The new laptop TY871 comes with a keyboard backlight.
Benefits: The new laptop TY871 comes with a keyboard backlight, which enables you to type in the dark, so you can work at night.
Customers are more interested in the benefits the features can offer them.
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Submitted by Hameed Salawu
Here's an alternative idea. Every sentence you write should be a call to action.
Your headline should be like a big candy red button that says, "Push me. Oh, yes. Click me. Yes. Yes." If you haven't said something that triggers action the second they read that headline, you are not doing your job.
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Submitted by Steve Czajkowski
Keep in mind- you are writing to ONE person- a single individual. Not hundreds or thousands in a mass, undefined audience. All copy and content is consumed on an individual basis.
Keep it one-to-one and conversational.
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Submitted by Timothy “Sully” Sullivan
You need more connection in your copy. Connect your past experience with the reader’s current problem they are trying to solve. Even if you don't have a direct exact problem like they have, you'll have something similar you can use to relate.
Increased empathy, increased trust, and ultimately increased authority.
Of course, if you're writing for a client, use their past experiences.
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Submitted by Cuyler Callahan
It’s important you write your sales letter based on one single idea: The Big Idea.
This idea should be unique, easy to understand, and target an emotion.
Don’t bring up different ideas. Build up one single, amazing and different idea.
That will serve as the core of your copy.
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Submitted by Tamilore Sonaike
My tip is what is called the reverse case study.
Put yourself in the shoes of your ideal customer sometime in the future. Write a brief case study from their perspective describing how your products/services helped add value to their lives. What problems and frustrations did it overcome?
Then, turn the past tense around and you have a great starting point for brainstorming some customer-focused copy. I like using this when writing proposals.
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Submitted by Peter Sharpe
Call to actions should be fluid in nature.
Avoid commitment heavy words like "Buy” or “Register” or “Sign up" — and replace with frictionless words that add value to your headline (and product), like "Experience” or “Get Started” or “Begin".
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Submitted by Anoop Sudhakaran
