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Brevity can be beautiful.

Simplicity can have an impact. 

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Sometimes in life – and almost always in copywriting – less is more.

LEARN TO PERSUADE

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WRITE BETTER.
MARKET BETTER.
SELL MORE.

VeryGoodCopy: Blogs 1
The best copywriters are sentimental people
Eddie Shleyner
The best copywriters are sentimental people
Eddie Shleyner
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
Eddie Shleyner
Audience first
Eddie Shleyner
Audience first
Eddie Shleyner
Eddie Shleyner
The power of repetition
Eddie Shleyner
The power of repetition
Eddie Shleyner
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Eddie Shleyner
Write less, say more
Eddie Shleyner
Write less, say more
Eddie Shleyner
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
Eddie Shleyner
How to sell anything
Eddie Shleyner
How to sell anything
Eddie Shleyner
Eddie Shleyner
The creativity game
Eddie Shleyner
The creativity game
Eddie Shleyner
Eddie Shleyner
VeryGoodCopy: Blogs 2
The day you become a good copywriter...
Eddie Shleyner
The day you become a good copywriter...
Eddie Shleyner
Eddie Shleyner
Strong microcopy will delight readers and increase your conversions
Eddie Shleyner
Strong microcopy will delight readers and increase your conversions
Eddie Shleyner
Eddie Shleyner
An elegant way to think about copywriting
Eddie Shleyner
An elegant way to think about copywriting
Eddie Shleyner
Eddie Shleyner
Copywriter, you should be watching and reading these things
Eddie Shleyner
Copywriter, you should be watching and reading these things
Eddie Shleyner
Eddie Shleyner
Want your creative work to stand out?
Eddie Shleyner
Want your creative work to stand out?
Eddie Shleyner
Eddie Shleyner
How to write faster
Eddie Shleyner
How to write faster
Eddie Shleyner
Eddie Shleyner
Don’t muddle the message
Eddie Shleyner
Don’t muddle the message
Eddie Shleyner
Eddie Shleyner
“The best headlines appeal to people’s self-interest, or give news.”
Eddie Shleyner
“The best headlines appeal to people’s self-interest, or give news.”
Eddie Shleyner
Eddie Shleyner
How copywriters put prospects in the buying mood [quick trick]
Eddie Shleyner
How copywriters put prospects in the buying mood [quick trick]
Eddie Shleyner
Eddie Shleyner
The cure for creative block
Eddie Shleyner
The cure for creative block
Eddie Shleyner
Eddie Shleyner
“Can you make our typical product unique?” said The Client
Eddie Shleyner
“Can you make our typical product unique?” said The Client
Eddie Shleyner
Eddie Shleyner
“How many of us have sense enough to see and do the obvious thing?”
Eddie Shleyner
“How many of us have sense enough to see and do the obvious thing?”
Eddie Shleyner
Eddie Shleyner
This exercise will train you to write more concisely
Eddie Shleyner
This exercise will train you to write more concisely
Eddie Shleyner
Eddie Shleyner
Copywriters need not always create
Eddie Shleyner
Copywriters need not always create
Eddie Shleyner
Eddie Shleyner
If you’re a student of copywriting, don’t read James Joyce
Eddie Shleyner
If you’re a student of copywriting, don’t read James Joyce
Eddie Shleyner
Eddie Shleyner
“Smart” writing, defined
Eddie Shleyner
“Smart” writing, defined
Eddie Shleyner
Eddie Shleyner
Unethical copy (don't be a coward)
Eddie Shleyner
Unethical copy (don't be a coward)
Eddie Shleyner
Eddie Shleyner
Don’t write another headline before reading this
Eddie Shleyner
Don’t write another headline before reading this
Eddie Shleyner
Eddie Shleyner
How to evoke a visceral response in readers
Eddie Shleyner
How to evoke a visceral response in readers
Eddie Shleyner
Eddie Shleyner
Sonder, the marketer’s emotion
Eddie Shleyner
Sonder, the marketer’s emotion
Eddie Shleyner
Eddie Shleyner
A copywriting tactic so powerful, it literally persuaded good people to commit murder
Eddie Shleyner
A copywriting tactic so powerful, it literally persuaded good people to commit murder
Eddie Shleyner
Eddie Shleyner
How to sell chips to people who don't eat chips
Eddie Shleyner
How to sell chips to people who don't eat chips
Eddie Shleyner
Eddie Shleyner
How to read 52 books a year (it's easier than you think)
Eddie Shleyner
How to read 52 books a year (it's easier than you think)
Eddie Shleyner
Eddie Shleyner
I interviewed The Onion’s founding editor about writer’s block
Eddie Shleyner
I interviewed The Onion’s founding editor about writer’s block
Eddie Shleyner
Eddie Shleyner
Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot
Eddie Shleyner
Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot
Eddie Shleyner
Eddie Shleyner
You’re a copywriter, not an artist
Eddie Shleyner
You’re a copywriter, not an artist
Eddie Shleyner
Eddie Shleyner
Finding ideas (part 1)
Eddie Shleyner
Finding ideas (part 1)
Eddie Shleyner
Eddie Shleyner
Finding ideas (part 2)
Eddie Shleyner
Finding ideas (part 2)
Eddie Shleyner
Eddie Shleyner
"Confident" copy connects and converts
Eddie Shleyner
"Confident" copy connects and converts
Eddie Shleyner
Eddie Shleyner
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Eddie Shleyner
The copywriter’s guide to research
Eddie Shleyner
Eddie Shleyner