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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

 

VOLUME I
1 - 30

Micro-Articles #1 - 30 | Scroll Right 👉
The best copywriters are sentimental people
Eddie Shleyner
The best copywriters are sentimental people
Eddie Shleyner
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
Eddie Shleyner
Audience first
Eddie Shleyner
Audience first
Eddie Shleyner
Eddie Shleyner
The power of repetition
Eddie Shleyner
The power of repetition
Eddie Shleyner
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Eddie Shleyner
Write less, say more
Eddie Shleyner
Write less, say more
Eddie Shleyner
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
Eddie Shleyner
How to sell anything
Eddie Shleyner
How to sell anything
Eddie Shleyner
Eddie Shleyner
The creativity game
Eddie Shleyner
The creativity game
Eddie Shleyner
Eddie Shleyner
 
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Featured
The best copywriters are sentimental people
Eddie Shleyner
The best copywriters are sentimental people
Eddie Shleyner
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
Eddie Shleyner
Audience first
Eddie Shleyner
Audience first
Eddie Shleyner
Eddie Shleyner
The power of repetition
Eddie Shleyner
The power of repetition
Eddie Shleyner
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Eddie Shleyner
Write less, say more
Eddie Shleyner
Write less, say more
Eddie Shleyner
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
Eddie Shleyner
How to sell anything
Eddie Shleyner
How to sell anything
Eddie Shleyner
Eddie Shleyner
The creativity game
Eddie Shleyner
The creativity game
Eddie Shleyner
Eddie Shleyner
 
micro-articles (compressed).png
 

VOLUME I
1 - 30

VOLUME II
31 - 60

VOLUME III
61 - 90

VOLUME IV
91 - 120

VOLUME V
121 - 150

VOLUME VI
151 - 180

VOLUME VII
181 - 210

"Best of" Reviews #2
“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy