This Micro-Article is sponsored by EmailOctopus
Anybody else miss Anthony Bourdain?
I’ve been rewatching Parts Unknown a lot.
“How would you describe yourself?” the producer said behind camera.
“I would describe myself as a lucky cook who tells stories,” said Bourdain. “And I think any other, uh…” he searched a moment, “I’m certainly not a journalist,” he said. “I’m not a chef anymore. I’d like to flatter myself by saying I’m an essayist. But I’m a storyteller: I see stuff. I talk about it...”
I took out my phone to record his quote.
“I talk about how it made me feel at that time,” he said. “If you can do that — honestly — that’s about the best you could hope for, I think.”
I love simple explanations for complicated things.
And there are plenty of ways to complicate storytelling, yes:
The Hero’s Journey: Departure > Initiation > Return
The 3-Act Structure: Setup > Confrontation > Resolution
The 5-Act Structure: Exposition > Rising Action > Climax > Falling Action > Dénouement
Other formulas, too. All proven, all good.
But there’s something refreshing (and comforting) about Bourdain’s boiled-down approach:
See stuff > talk about how it made you feel > be honest.
Simple.
And why not? Why the hell not?
LEARN TO PERSUADE
✅ Join thousands of email subscribers
✅ Less than 0.4% of readers unsubscribe
✅ Never miss a Micro-Article or -Interview
✅ Get instant email access to VGC's founder
✅ Be first in line to get new, free Micro-Courses
Hey there, thanks for reading. :)
If you want more “micro” content, feel free to explore 100s of articles, interviews, courses, and series — all free.
Enjoy!
Eddie Shleyner
VeryGoodCopy, founder
P.S. If you like VGC, you’ll love VGC Plus. Instantly unlock every post right here.
DRAYTON BIRD
Global Creative Director @ Ogilvy & Mather
BEN SETTLE
Email Marketing Master
KIM KRAUSE SCHWALM
A-List Direct Response Copywriter
RYAN BONNICI
Forbes 26th Most Influential CMO
SCOTT DIKKERS
Founding Editor @ The Onion 🧅
LISA PIERSON
Partner @ CopyHackers Agency
JUSTIN WELSH
SaaS Advisor & Writer
GODARD ABEL
CEO @ G2.com
DAVID GARFINKEL
A-List Direct Response Copywriter
JORGE SELVA
Director of Growth @ Help Scout
ADAM GOYETTE
Chief Marketing Officer @ Help Scout
TYLER J. KOENIG
Conversion Copywriter
TOMMY WALKER
Editor-in-Chief @ Shopify Plus & CXL
JASON VANA
Founder @ SHFT Marketing
JUSTIN BLACKMAN
Founder @ Pretty Fly Copy
CAMILLE TRENT
Managing Editor @ MarketerHire
NIKHIL NARAYANAN
Creative Director @ Ogilvy & Mather
EDEN BIDANI
Copywriter @ Greenlight Copy
MARK KILENS
VP of Content @ Drift