These 174 fascinations sold $50 million worth of ONE book, a single product. I’ve typed each one out for you to read, study, and transcribe.
Learn 3 simple, tried-and-true techniques that create a constant dopamine drip in The Reader's brain.
The winner beat the control by 50%. And it wasn’t outrageous or sensational or absurd. It just did this:
Kelsey pursed her lips. “Weird,” she closed the door. I leaned against the car and read the copy:
Learn how to use The 7 Deadly Sins to instantly make your copy more attractive, interesting, and compelling.
Learn how to connect with your Readers on several distinct emotional levels, each one stronger and more compelling than the last.
Learn the simple formula behind one of the most compelling headline formats you can use as a copywriter.
Get the most out of your hard-earned testimonials. Learn the simple (yet significant) process I've been using for years.
I’ve been using it, with success, for years.
Learn the simple formula I use to turn every closing into a subtle, consistent, practical persuasion tool.
I’m sharing an easy exercise I do year-round, on a daily basis — even over the holidays. It’s become a reflex, a habit. And it works!
Drayton Bird is a copywriting master. He's also a public speaking expert. This is his advice to anyone, anywhere, speaking in public.
Want me to tear down a landing page of your choice?
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Watch me analyze a landing page, tear it down, then build it back up with a new direct response wireframe.
2143-word transcript included.
Learn the persuasion technique behind one of the best presidential campaign ads of all time — and how you can use it in your own marketing.
Are you still asking prospects to jump on a "demo" call? Stop.
This small change will help you pull more attention, interest, and action.
The great Ben Settle joins us to talk about copywriting & direct marketing — and holds nothing back.
Audio: 47:31
Transcript: 8,736 words
Only for VGC Plus members: you can enter to win a homepage teardown every month.
Coming in December: EDEcorp.com
In March 2020, I had just over 3000 followers on LinkedIn. In November, I got to just under 27,000.
This short story is recommended reading by the greatest copywriters of their time. It will teach you to THINK like an effective copywriter.