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Clear, concise articles designed to teach 1 persuasion principle or technique at a time.

 

VOLUME VI
151 - 180

Micro-Articles #151 - 180 | Scroll Right 👉
Writing & perfectionism
Eddie Shleyner
Writing & perfectionism
Eddie Shleyner

177 words

Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner

209 words

Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner

220 words

Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner

206 words

Eddie Shleyner
Word picture
Eddie Shleyner
Word picture
Eddie Shleyner

230 words

Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner

216 words

Eddie Shleyner
How to be remembered forever
Eddie Shleyner
How to be remembered forever
Eddie Shleyner

232 words

Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner

216 words

Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner

217 words

Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner

201 words

Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner

200 words

Eddie Shleyner
2 copywriting maxims
Eddie Shleyner
2 copywriting maxims
Eddie Shleyner

119 words

Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner

207 words

Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner

270 words

Eddie Shleyner
Curious Idiot
Eddie Shleyner
Curious Idiot
Eddie Shleyner

231 words

Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner

220 words

Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner

568 words

Eddie Shleyner
How to have more ideas
Eddie Shleyner
How to have more ideas
Eddie Shleyner

205 words

Eddie Shleyner
Keep going
Eddie Shleyner
Keep going
Eddie Shleyner

206 words

Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner

165 words

Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner

237 words

Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner

136 words

Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner

199 words

Eddie Shleyner
Writing anxiety
Eddie Shleyner
Writing anxiety
Eddie Shleyner

231 words

Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner

186 words

Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner

217 words

Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner

215 words

Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner

228 words

Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner

220 words

Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner

215 words

Eddie Shleyner
Subscriber Testimonials:
“Absolutely transformed the way I approach copywriting.”

— — —
Nina Vasic, Marketing Coordinator @ Monogram Creative

“Eddie’s a master of his craft…”

— — —
Jim Williams, VP of Marketing @ BlueCat Networks

“I search it out if I missed it!”

— — —
Jeffrey Thomas, Founder @ Persuasion Reading List

“Some of the most actionable advice out there.”

— — —
Alex Boyd, Founder/CEO @ RevenueZen

“Expertly crafted mix of literary genius meets Adman.”

— — —
Dezaray Caraballo, Freelance Copywriter

 
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Featured
Writing & perfectionism
Eddie Shleyner
Writing & perfectionism
Eddie Shleyner

177 words

Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner

209 words

Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner

220 words

Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner

206 words

Eddie Shleyner
Word picture
Eddie Shleyner
Word picture
Eddie Shleyner

230 words

Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner

216 words

Eddie Shleyner
How to be remembered forever
Eddie Shleyner
How to be remembered forever
Eddie Shleyner

232 words

Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner

216 words

Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner

217 words

Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner

201 words

Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner

200 words

Eddie Shleyner
2 copywriting maxims
Eddie Shleyner
2 copywriting maxims
Eddie Shleyner

119 words

Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner

207 words

Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner

270 words

Eddie Shleyner
Curious Idiot
Eddie Shleyner
Curious Idiot
Eddie Shleyner

231 words

Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner

220 words

Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner

568 words

Eddie Shleyner
How to have more ideas
Eddie Shleyner
How to have more ideas
Eddie Shleyner

205 words

Eddie Shleyner
Keep going
Eddie Shleyner
Keep going
Eddie Shleyner

206 words

Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner

165 words

Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner

237 words

Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner

136 words

Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner

199 words

Eddie Shleyner
Writing anxiety
Eddie Shleyner
Writing anxiety
Eddie Shleyner

231 words

Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner

186 words

Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner

217 words

Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner

215 words

Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner

228 words

Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner

220 words

Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner

215 words

Eddie Shleyner
 
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VOLUME I
1 - 30

VOLUME II
31 - 60

VOLUME III
61 - 90

VOLUME IV
91 - 120

VOLUME V
121 - 150

VOLUME VI
151 - 180

VOLUME VII
181 - 210

"Best of" Reviews #2
“No better resource for copywriting and creative thinking tips.”

— — —
Adam Goyette, CMO @ HelpScout

“If you want to learn about copywriting, read VeryGoodCopy.”

— — —
Lisa Pierson, Partner @ CopyHackers Agency

“One of the content marketing industry’s best copywriters…”

— — —
The HubSpot Marketing Blog


“Eddie must be commended for his services to Copywriting.”

— — —
Vikki Ross, Copywriting Guru

“There’s a fella who knows something about copy.”

— — —
Dave Gerhardt, CMO @ Privy