How much should you be cursing in your writing?

However much you want! 

It’s YOUR writing, your expression. 

Feel moved? Let it fly. Your writing — your novel, your script, your poetry — is for you.

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Your copywriting, however, is NOT for you. 

The copy you write is, hopefully, for a very specific audience — and that audience alone decides if the copy wins or loses, if it’s read or not, if it converts or not. 

So if your people respond to cursing, let it fly. If they don’t, button up. Serve your market and it’ll serve you. 

Just know for sure. Be scientific in your research. 

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For example, I ran a series of A/B tests with my list to learn if my subscribers liked reading lots of casual f-bombs. You can, too: send 2 versions of the same email copy — 1 dirty (“A”)  and 1 clean (“B”) — with a clear call-to-action. 

Repeat twice, thrice. Keep going until you have a significant sample size.

Note the response.

Curse accordingly.

P.S. 

This applies to jargon, too… 

Generally, you should avoid using big words and acronyms in your marketing. Unless your audience knows and actually prefers hearing those words and acronyms. Then you SHOULD be using them.

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Judge not lest ye be judged.