Featured
The picture of creativity
Eddie Shleyner
The picture of creativity
Eddie Shleyner

203 words

Eddie Shleyner
Money, reputation, and creative work
Eddie Shleyner
Money, reputation, and creative work
Eddie Shleyner

88 words

Eddie Shleyner
The key to effective marketing
Eddie Shleyner
The key to effective marketing
Eddie Shleyner

227 words

Eddie Shleyner
A writing revelation
Eddie Shleyner
A writing revelation
Eddie Shleyner

242 words

Eddie Shleyner
Quick trick for writing like the greats
Eddie Shleyner
Quick trick for writing like the greats
Eddie Shleyner

207 words

Eddie Shleyner
15 profound writing prompts (to cure writer’s block)
Eddie Shleyner
15 profound writing prompts (to cure writer’s block)
Eddie Shleyner

367 words

Eddie Shleyner
Read if you’re feeling overwhelmed or anxious or fraudulent, etc.
Eddie Shleyner
Read if you’re feeling overwhelmed or anxious or fraudulent, etc.
Eddie Shleyner

196 words

Eddie Shleyner
How to have more ideas?
Eddie Shleyner
How to have more ideas?
Eddie Shleyner

164 words

Eddie Shleyner
1 thing over 160 iconic artists have in common
Eddie Shleyner
1 thing over 160 iconic artists have in common
Eddie Shleyner

179 words

Eddie Shleyner
Jay Abraham copywriting quote
Eddie Shleyner
Jay Abraham copywriting quote
Eddie Shleyner

51 words

Eddie Shleyner
Long copy sells more than short copy
Eddie Shleyner
Long copy sells more than short copy
Eddie Shleyner

220 words

Eddie Shleyner
Copywriting & Ubuntu
Eddie Shleyner
Copywriting & Ubuntu
Eddie Shleyner

221 words

Eddie Shleyner
David Ogilvy: Writing Micro-Series
Eddie Shleyner
David Ogilvy: Writing Micro-Series
Eddie Shleyner

181 words

Eddie Shleyner
New: Copywriting Micro-Course
Eddie Shleyner
New: Copywriting Micro-Course
Eddie Shleyner

204 words

Eddie Shleyner
Get anyone’s attention with this proven headline formula:
Eddie Shleyner
Get anyone’s attention with this proven headline formula:
Eddie Shleyner

225 words

Eddie Shleyner
14 things I wish younger-me knew about writing, marketing, and building an audience
Eddie Shleyner
14 things I wish younger-me knew about writing, marketing, and building an audience
Eddie Shleyner

367 words

Eddie Shleyner
Injecting urgency into your copywriting
Eddie Shleyner
Injecting urgency into your copywriting
Eddie Shleyner

211 words

Eddie Shleyner
Copywriting & metaphors
Eddie Shleyner
Copywriting & metaphors
Eddie Shleyner

178 words

Eddie Shleyner
A timeless copywriting lesson from Breakthrough Advertising
Eddie Shleyner
A timeless copywriting lesson from Breakthrough Advertising
Eddie Shleyner

213 words

Eddie Shleyner
Copywriting & surprise:
Eddie Shleyner
Copywriting & surprise:
Eddie Shleyner

210 words

Eddie Shleyner
Your copywriting education won’t be complete until you read these 11 books:
Eddie Shleyner
Your copywriting education won’t be complete until you read these 11 books:
Eddie Shleyner

219 words

Eddie Shleyner
Copywriting, boiled down:
Eddie Shleyner
Copywriting, boiled down:
Eddie Shleyner

149 words

Eddie Shleyner
Copywriting & mentorship
Eddie Shleyner
Copywriting & mentorship
Eddie Shleyner

223 words

Eddie Shleyner
Copywriting & punctuation
Eddie Shleyner
Copywriting & punctuation
Eddie Shleyner

196 words

Eddie Shleyner
Want more marketing ideas than you could ever use?
Eddie Shleyner
Want more marketing ideas than you could ever use?
Eddie Shleyner

294 words

Eddie Shleyner
Copywriting & deadlines
Eddie Shleyner
Copywriting & deadlines
Eddie Shleyner

182 words

Eddie Shleyner
Advertising is based on 1 thing:
Eddie Shleyner
Advertising is based on 1 thing:
Eddie Shleyner

231 words

Eddie Shleyner
19-word copywriting lesson:
Eddie Shleyner
19-word copywriting lesson:
Eddie Shleyner

205 words

Eddie Shleyner
Copywriting is not necessarily creation
Eddie Shleyner
Copywriting is not necessarily creation
Eddie Shleyner

314 words

Eddie Shleyner
The time I didn’t get hired at Facebook
Eddie Shleyner
The time I didn’t get hired at Facebook
Eddie Shleyner

227 words

Eddie Shleyner
Featured
Writing & perfectionism
Eddie Shleyner
Writing & perfectionism
Eddie Shleyner

177 words

Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner
Charles Bukowski, copywriting, and sentimentality
Eddie Shleyner

209 words

Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner
Why copywriting swipe files can be dangerous
Eddie Shleyner

220 words

Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner
Copywriting: pain & pleasure
Eddie Shleyner

206 words

Eddie Shleyner
Word picture
Eddie Shleyner
Word picture
Eddie Shleyner

230 words

Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner
An opportunity for everyone:
Eddie Shleyner

216 words

Eddie Shleyner
How to be remembered forever
Eddie Shleyner
How to be remembered forever
Eddie Shleyner

232 words

Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner
Keep your windows clean (a copywriting lesson)
Eddie Shleyner

216 words

Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner
Probably my most valuable writing advice:
Eddie Shleyner

217 words

Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner
Clayton Makepeace copywriting wisdom
Eddie Shleyner

201 words

Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner
Copywriting & Ernest Hemingway
Eddie Shleyner

200 words

Eddie Shleyner
2 copywriting maxims
Eddie Shleyner
2 copywriting maxims
Eddie Shleyner

119 words

Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner
This productivity hack saves me hundreds of hours each year
Eddie Shleyner

207 words

Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner
Gary Halbert’s copywriting cliches
Eddie Shleyner

270 words

Eddie Shleyner
Curious Idiot
Eddie Shleyner
Curious Idiot
Eddie Shleyner

231 words

Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner
The worst copywriting I’ve ever seen:
Eddie Shleyner

220 words

Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner
13 resources that have shaped my copywriting career
Eddie Shleyner

568 words

Eddie Shleyner
How to have more ideas
Eddie Shleyner
How to have more ideas
Eddie Shleyner

205 words

Eddie Shleyner
Keep going
Eddie Shleyner
Keep going
Eddie Shleyner

206 words

Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner
David Abbott copywriting wisdom
Eddie Shleyner

165 words

Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner
In advertising, your message will stick if…
Eddie Shleyner

237 words

Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner
A 136-word advertising lesson for the ages
Eddie Shleyner

136 words

Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner
In copywriting, length implies strength
Eddie Shleyner

199 words

Eddie Shleyner
Writing anxiety
Eddie Shleyner
Writing anxiety
Eddie Shleyner

231 words

Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner
How to prove your offer will deliver on its promise
Eddie Shleyner

186 words

Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner
Scandalous copywriting lesson
Eddie Shleyner

217 words

Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner
A creativity lesson (from one of the world’s most sought-after artists)
Eddie Shleyner

215 words

Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner
An easy copywriting technique that could put folks in the mood to buy
Eddie Shleyner

228 words

Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner
This copywriting technique will always work:
Eddie Shleyner

220 words

Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner
Wasted (copywriting) opportunity:
Eddie Shleyner

215 words

Eddie Shleyner
Featured
How much should you be cursing in your writing?
Eddie Shleyner
How much should you be cursing in your writing?
Eddie Shleyner
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
“Sales Detective” work
Eddie Shleyner
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Netflix & copywriting?
Eddie Shleyner
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
On copywriting when it’s easy
Eddie Shleyner
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
In copywriting, specifics sell, generalities do not
Eddie Shleyner
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Want to write like the writers you admire?
Eddie Shleyner
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
How to compel action (without words)
Eddie Shleyner
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
What’s your brand’s adjective?
Eddie Shleyner
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
An elegant way to approach creativity
Eddie Shleyner
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Strong words and weak words
Eddie Shleyner
Eddie Shleyner
Copyresearching
Eddie Shleyner
Copyresearching
Eddie Shleyner
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Writing phenomenon:
Eddie Shleyner
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Want your writing to captivate readers?
Eddie Shleyner
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
The greatest copywriting lesson
Eddie Shleyner
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
conTRAST + copyWRITING
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Love, explained by a copywriter:
Eddie Shleyner
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Sonder, a unique emotion for a unique time
Eddie Shleyner
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Want your marketing to stand out?
Eddie Shleyner
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Creativity vs. Productivity
Eddie Shleyner
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Too Hard To Keep
Eddie Shleyner
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
The scariest thing in the world (to a copywriter)
Eddie Shleyner
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Let’s make a creative ad...
Eddie Shleyner
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
“The most personal is the most creative.”
Eddie Shleyner
Eddie Shleyner
How to earn money writing
Eddie Shleyner
How to earn money writing
Eddie Shleyner
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Crafting a persuasive guarantee (4 rules)
Eddie Shleyner
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
How to never run out of good ideas
Eddie Shleyner
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Copywriting’s magic number
Eddie Shleyner
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
“Is it harder being a writer than it is being a bank robber?”
Eddie Shleyner
Eddie Shleyner
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
A scientific framework you can use to mirror any writer’s voice
Justin Blackman, Founder @ PrettyFlyCopy.com
Justin Blackman, Founder @ PrettyFlyCopy.com
Brand = Adjective
Eddie Shleyner
Brand = Adjective
Eddie Shleyner
Eddie Shleyner
Featured
1 timeless copywriting lesson from Netflix’s “Don’t F**k With Cats”
Eddie Shleyner
1 timeless copywriting lesson from Netflix’s “Don’t F**k With Cats”
Eddie Shleyner
Eddie Shleyner
This ruthless copywriting critique system will give you scars (and fantastic ads)
Eddie Shleyner
This ruthless copywriting critique system will give you scars (and fantastic ads)
Eddie Shleyner
Eddie Shleyner
A simple copywriting secret for exploding your response
Eddie Shleyner
A simple copywriting secret for exploding your response
Eddie Shleyner
Eddie Shleyner
How to write better dialogue [easy, instant, Hemingway-inspired hack]
Eddie Shleyner
How to write better dialogue [easy, instant, Hemingway-inspired hack]
Eddie Shleyner
Eddie Shleyner
How to write a memorable ad
Eddie Shleyner
How to write a memorable ad
Eddie Shleyner
Eddie Shleyner
Someday, I will try to sell you something
Eddie Shleyner
Someday, I will try to sell you something
Eddie Shleyner
Eddie Shleyner
How to write ultra-clear copy
Eddie Shleyner
How to write ultra-clear copy
Eddie Shleyner
Eddie Shleyner
Absolutely use cliches in your copywriting
Eddie Shleyner
Absolutely use cliches in your copywriting
Eddie Shleyner
Eddie Shleyner
Can’t decide what you should write about next?
Eddie Shleyner
Can’t decide what you should write about next?
Eddie Shleyner
Eddie Shleyner
Reading this will make you a better conversational copywriter
Eddie Shleyner
Reading this will make you a better conversational copywriter
Eddie Shleyner
Eddie Shleyner
3 qualities that make copywriters successful (and 1 life-changing job opportunity)
Eddie Shleyner
3 qualities that make copywriters successful (and 1 life-changing job opportunity)
Eddie Shleyner
Eddie Shleyner
Don’t make her feel vulnerable, copywriter
Eddie Shleyner
Don’t make her feel vulnerable, copywriter
Eddie Shleyner
Eddie Shleyner
How to find your ad’s hook (according to the most ripped-off copywriter alive)
Eddie Shleyner
How to find your ad’s hook (according to the most ripped-off copywriter alive)
Eddie Shleyner
Eddie Shleyner
The simple truth about great advertising
Eddie Shleyner
The simple truth about great advertising
Eddie Shleyner
Eddie Shleyner
When very good copywriting goes very, very bad
Eddie Shleyner
When very good copywriting goes very, very bad
Eddie Shleyner
Eddie Shleyner
This is a new article about copywriting
Eddie Shleyner
This is a new article about copywriting
Eddie Shleyner
Eddie Shleyner
Mind control
Eddie Shleyner
Mind control
Eddie Shleyner
Eddie Shleyner
Dialogue, the efficient copywriting tool
Eddie Shleyner
Dialogue, the efficient copywriting tool
Eddie Shleyner
Eddie Shleyner
The most persuasive conversion copywriting tactic
Eddie Shleyner
The most persuasive conversion copywriting tactic
Eddie Shleyner
Eddie Shleyner
Copywriting advice every marketer should hear
Dave Gerhardt, VP Marketing @ Drift
Copywriting advice every marketer should hear
Dave Gerhardt, VP Marketing @ Drift
Dave Gerhardt, VP Marketing @ Drift
Consistency: 7 lessons learned after publishing 100 VeryGoodCopy articles
Eddie Shleyner
Consistency: 7 lessons learned after publishing 100 VeryGoodCopy articles
Eddie Shleyner
Eddie Shleyner
Word choice
Eddie Shleyner
Word choice
Eddie Shleyner
Eddie Shleyner
How to compel 9 out of 10 people to open your direct-mail ad
Eddie Shleyner
How to compel 9 out of 10 people to open your direct-mail ad
Eddie Shleyner
Eddie Shleyner
When to stop writing
Eddie Shleyner
When to stop writing
Eddie Shleyner
Eddie Shleyner
How to create overwhelming demand for a product nobody wants
Eddie Shleyner
How to create overwhelming demand for a product nobody wants
Eddie Shleyner
Eddie Shleyner
How the ellipsis keeps ‘em reading...and satisfies our need to survive
Lisa Pierson, Lead Copywriter @CopyHackers
How the ellipsis keeps ‘em reading...and satisfies our need to survive
Lisa Pierson, Lead Copywriter @CopyHackers
Lisa Pierson, Lead Copywriter @CopyHackers
South Park creator, Trey Parker, on storytelling, burnout, and self-doubt
Eddie Shleyner
South Park creator, Trey Parker, on storytelling, burnout, and self-doubt
Eddie Shleyner
Eddie Shleyner
The copywriting formula I use to defeat writer’s block
Eddie Shleyner
The copywriting formula I use to defeat writer’s block
Eddie Shleyner
Eddie Shleyner
Bradley Cooper’s content marketing advice
Eddie Shleyner
Bradley Cooper’s content marketing advice
Eddie Shleyner
Eddie Shleyner
“True” story:
Eddie Shleyner
“True” story:
Eddie Shleyner
Eddie Shleyner
Featured
Taking a break
Eddie Shleyner
Taking a break
Eddie Shleyner
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Lessons from the time I didn’t get hired at HubSpot
Eddie Shleyner
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
I asked Austin Kleon about productivity
Eddie Shleyner
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
On feeling anxious about your writing
Eddie Shleyner
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
How to put yourself into a creative frenzy
Eddie Shleyner
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
2 copywriting mantras that might give you that lovely “aha moment”
Eddie Shleyner
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
COPYWRITER, YOU’RE NOT GOD
Eddie Shleyner
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Direct marketing is very counterintuitive
Eddie Shleyner
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Exactly 400 words about “trying hard enough” as a copywriter
Eddie Shleyner
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
What’s one of the best ways to learn about your audience?
Eddie Shleyner
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
“Ignore any of these rules at your own peril...”
Eddie Shleyner
Eddie Shleyner
The purpose of design
Eddie Shleyner
The purpose of design
Eddie Shleyner
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Try looking at these photos before writing copy
Eddie Shleyner
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Breaking Bad
Eddie Shleyner
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eugene Schwartz copywriting wisdom
Eddie Shleyner
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Love, explained by a copywriter
Eddie Shleyner
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Delete your first sentence
Eddie Shleyner
Eddie Shleyner
A sense of control
Eddie Shleyner
A sense of control
Eddie Shleyner
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Books, blogs, movies, and shows (part 1)
Eddie Shleyner
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
“Sometimes the best copy is no copy.”
Eddie Shleyner
Eddie Shleyner
No, but...
Eddie Shleyner
No, but...
Eddie Shleyner
Eddie Shleyner
Shock copy
Eddie Shleyner
Shock copy
Eddie Shleyner
Eddie Shleyner
A period will probably do
Eddie Shleyner
A period will probably do
Eddie Shleyner
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Simple yet significant
Eddie Shleyner
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
“Whenever I’m really unsure about an idea…”
Eddie Shleyner
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Creative people: if you value your time, try this proven productivity hack
Eddie Shleyner
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Could this be the worst sales email ever written?
Eddie Shleyner
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
How to immediately connect with your readers
Eddie Shleyner
Eddie Shleyner
Over and over and over
Eddie Shleyner
Over and over and over
Eddie Shleyner
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Eddie Shleyner
Eddie Shleyner
Featured
The day you become a good copywriter...
Eddie Shleyner
The day you become a good copywriter...
Eddie Shleyner
Eddie Shleyner
Strong microcopy will delight readers and increase your conversions
Eddie Shleyner
Strong microcopy will delight readers and increase your conversions
Eddie Shleyner
Eddie Shleyner
An elegant way to think about copywriting
Eddie Shleyner
An elegant way to think about copywriting
Eddie Shleyner
Eddie Shleyner
Copywriter, you should be watching and reading these things
Eddie Shleyner
Copywriter, you should be watching and reading these things
Eddie Shleyner
Eddie Shleyner
Want your creative work to stand out?
Eddie Shleyner
Want your creative work to stand out?
Eddie Shleyner
Eddie Shleyner
How to write faster
Eddie Shleyner
How to write faster
Eddie Shleyner
Eddie Shleyner
Don’t muddle the message
Eddie Shleyner
Don’t muddle the message
Eddie Shleyner
Eddie Shleyner
“The best headlines appeal to people’s self-interest, or give news.”
Eddie Shleyner
“The best headlines appeal to people’s self-interest, or give news.”
Eddie Shleyner
Eddie Shleyner
How copywriters put prospects in the buying mood [quick trick]
Eddie Shleyner
How copywriters put prospects in the buying mood [quick trick]
Eddie Shleyner
Eddie Shleyner
The cure for creative block
Eddie Shleyner
The cure for creative block
Eddie Shleyner
Eddie Shleyner
“Can you make our typical product unique?” said The Client
Eddie Shleyner
“Can you make our typical product unique?” said The Client
Eddie Shleyner
Eddie Shleyner
“How many of us have sense enough to see and do the obvious thing?”
Eddie Shleyner
“How many of us have sense enough to see and do the obvious thing?”
Eddie Shleyner
Eddie Shleyner
This exercise will train you to write more concisely
Eddie Shleyner
This exercise will train you to write more concisely
Eddie Shleyner
Eddie Shleyner
Copywriters need not always create
Eddie Shleyner
Copywriters need not always create
Eddie Shleyner
Eddie Shleyner
If you’re a student of copywriting, don’t read James Joyce
Eddie Shleyner
If you’re a student of copywriting, don’t read James Joyce
Eddie Shleyner
Eddie Shleyner
“Smart” writing, defined
Eddie Shleyner
“Smart” writing, defined
Eddie Shleyner
Eddie Shleyner
Unethical copy (don't be a coward)
Eddie Shleyner
Unethical copy (don't be a coward)
Eddie Shleyner
Eddie Shleyner
Don’t write another headline before reading this
Eddie Shleyner
Don’t write another headline before reading this
Eddie Shleyner
Eddie Shleyner
How to evoke a visceral response in readers
Eddie Shleyner
How to evoke a visceral response in readers
Eddie Shleyner
Eddie Shleyner
Sonder, the marketer’s emotion
Eddie Shleyner
Sonder, the marketer’s emotion
Eddie Shleyner
Eddie Shleyner
A copywriting tactic so powerful, it literally persuaded good people to commit murder
Eddie Shleyner
A copywriting tactic so powerful, it literally persuaded good people to commit murder
Eddie Shleyner
Eddie Shleyner
How to sell chips to people who don't eat chips
Eddie Shleyner
How to sell chips to people who don't eat chips
Eddie Shleyner
Eddie Shleyner
How to read 52 books a year (it's easier than you think)
Eddie Shleyner
How to read 52 books a year (it's easier than you think)
Eddie Shleyner
Eddie Shleyner
I interviewed The Onion’s founding editor about writer’s block
Eddie Shleyner
I interviewed The Onion’s founding editor about writer’s block
Eddie Shleyner
Eddie Shleyner
Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot
Eddie Shleyner
Copywriter Interviews The Onion’s Founding Editor About Writer’s Block, Learns A Lot
Eddie Shleyner
Eddie Shleyner
You’re a copywriter, not an artist
Eddie Shleyner
You’re a copywriter, not an artist
Eddie Shleyner
Eddie Shleyner
Finding ideas (part 1)
Eddie Shleyner
Finding ideas (part 1)
Eddie Shleyner
Eddie Shleyner
Finding ideas (part 2)
Eddie Shleyner
Finding ideas (part 2)
Eddie Shleyner
Eddie Shleyner
"Confident" copy connects and converts
Eddie Shleyner
"Confident" copy connects and converts
Eddie Shleyner
Eddie Shleyner
VGC+logo+(Compressed)+150.png
Eddie Shleyner
The copywriter’s guide to research
Eddie Shleyner
Eddie Shleyner
Featured
The best copywriters are sentimental people
Eddie Shleyner
The best copywriters are sentimental people
Eddie Shleyner
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
The carrot or the stick?
Eddie Shleyner
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Be a writer, not a perfectionist
Eddie Shleyner
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
How to fail (at copywriting or anything else)
Eddie Shleyner
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
How to remember a book for life
Eddie Shleyner
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
How to sound like your favorite writer
Eddie Shleyner
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
How the world's most violent drug won the peace movement
Eddie Shleyner
Eddie Shleyner
Audience first
Eddie Shleyner
Audience first
Eddie Shleyner
Eddie Shleyner
The power of repetition
Eddie Shleyner
The power of repetition
Eddie Shleyner
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Successful copywriters don't sell words
Eddie Shleyner
Eddie Shleyner
Write less, say more
Eddie Shleyner
Write less, say more
Eddie Shleyner
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
How to paint a picture with words
Eddie Shleyner
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
4 steps to crafting professional-grade headlines that won't be ignored
Eddie Shleyner
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
How to beat writer's block
Eddie Shleyner
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
A timeless, two-second copywriting lesson from an industry legend
Eddie Shleyner
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
People aren't reading your articles
Eddie Shleyner
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
There's nothing worse than too late
Eddie Shleyner
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
The movie that changed my life
Eddie Shleyner
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Someone else's acid trip
Eddie Shleyner
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
How to write for anyone in the world
Eddie Shleyner
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
5 questions to ask yourself before publishing content
Eddie Shleyner
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
How to make your writing better overnight
Eddie Shleyner
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Your copywriting education won't be complete until you read this book
Eddie Shleyner
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
How to write compelling bullet points that sell
Eddie Shleyner
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
How to swear in your writing
Eddie Shleyner
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
How to write like Hemingway
Eddie Shleyner
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
An open letter from the most profitable word in the English language
Eddie Shleyner
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
What are you selling, really?
Eddie Shleyner
Eddie Shleyner
How to sell anything
Eddie Shleyner
How to sell anything
Eddie Shleyner
Eddie Shleyner
The creativity game
Eddie Shleyner
The creativity game
Eddie Shleyner
Eddie Shleyner